Custom GPT for Online Business: Online Chat of the Future!

Custom GPT for Online Business provides a powerful way for entrepreneurs to leverage advanced AI in growing their venture.

By tailoring ChatGPT to their specific needs, organizations of any size can now build customized virtual assistants at a fraction of the usual cost and labor required.

These Custom GPTs remove many obstacles that previously made advanced AI inaccessible, instead making it easy to augment operations, support customers and supercharge marketing efforts through natural language.

This post explores how Custom GPTs streamline processes, save costs and scale impact for entrepreneurs, showcasing real examples of GPTs that have already been created.

We’ll also talk about of the promising ways customized ChatGPT versions can transform business functions and create new avenues for growth. 

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Custom GPT for Online Business

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What is Custom GPT?

Custom GPT refers to a tailored version of ChatGPT that has been customized for a specific purpose or task.

Custom GPT for Online Business: Online Chat of the Future!

Custom GPT for Online Business provides a powerful way for entrepreneurs to leverage advanced AI in growing their venture.

A Custom GPT could be trained to engage customers, generate on-brand marketing content, perform backend operations, or take over repetitive management functions. This allows online businesses of any size to gain AI capabilities that were previously cost-prohibitive or technically complex to implement.

Custom GPT is a new way to interact with OpenAI’s GPT models, opening the door to unleash creativity directly. In a way, Custom GPT is converging all the ideas from the emerging startups that have recently thrived in the shadows of ChatGPT, making their creations available to non-coders.

And since it’s available to ChatGPT subscribers, you don’t have to worry about additional subscriptions or a nasty ChatGPT down time.

Key things to know about Custom GPTs

Custom GPTs allow anyone to modify ChatGPT by providing it with expanded instructions, additional knowledge, and customized capabilities/actions.

This is done through natural language conversations with the GPT builder tool on the OpenAI website. No coding skills are required.

Common ways to customize a GPT include uploading documents to improve its knowledge in a domain, adding preset responses for certain queries, or enabling actions like retrieving data from APIs.

Examples of Custom GPTs include educational chatbots with curriculum knowledge, design assistants integrated with services like Canva, and customer support chatbots.

They provide a more personalized ChatGPT experience tailored to the user’s specific needs or use cases compared to the general-purpose model.

Entrepreneurs and businesses can create Custom GPTs focused on their industry or company to streamline operations and support customers.

Once created, Custom GPTs can be tested, improved over time, and shared publicly or within an organization depending on the creator’s permissions.

How Custom GPT Can Help Entrepreneurs and Online Businesses

Custom GPT allows anyone to create tailored versions of ChatGPT to be helpful for specific purposes. With Custom GPT, entrepreneurs and online businesses can create customized AI assistants to support their goals.

Why Customize ChatGPT?

While ChatGPT is generally helpful, people have been asking for ways to customize it to fit specific ways they use it.

Custom GPT addresses this by allowing tailored versions of ChatGPT with expanded instructions, knowledge, and actions. Customized versions can work better in many business contexts and provide more control.

Examples of Custom GPTs

Some early custom GPT examples show the potential: Lesson Planner GPT crafted a GPT to help teachers provide engaging lessons for middle schoolers learning computer science. It expands on their extensive curriculum expertise.

Canva Design GPT

Canva built a GPT that lets users start designing by describing what they want in natural language. It generates design options by integrating with the Canva API.

Using Custom GPTs for Business

Entrepreneurs and online businesses can create Custom GPTs to assist with tasks like:

Customer support

Respond to common questions from customers.


Generate social media posts, emails or other content.


Help new hires or customers learn about products and services.


Perform routine internal processes like data entry or analytics.

By customizing ChatGPT, businesses can build powerful yet affordable assistants tailored exactly for their needs.

How to Create a Custom GPT

Creating a Custom GPT is easy – no coding required. You can build one for your own or company’s internal use.

All it takes is starting a conversation with the GPT builder, providing instructions and additional knowledge, and defining what capabilities it should have like searching the web or making images. Keep reading: 

How to Create GPTs

Create your GPT in 3 steps

  1. Go to GPT editor or click on your name and then select “My GPTs.” Choose “Create a GPT.” You should be a GPT Plus subscriber.
  2. In the Create tab, interact with the GPT Builder to guide the creation of a new GPT. You can provide specific instructions such as “Generate a creative professional who specializes in producing visuals for new products” or “Develop a software engineer to assist with code formatting.”
  3. Head to the Configure tab to name your GPT and provide a description. In this section, you can also specify the actions you want your GPT to perform, such as web browsing or image creation. Once you’re ready to launch your GPT, click on “Publish.” Optionally, share your GPT with others by selecting the relevant options.
If these instructions are too complex for you or you don’t have time, it’s OK, just contact me and I’ll create the GPT for you. 

How to build GPTs
the right way

  • The video shows 20+ custom instruction templates you can use like expanding domain knowledge, simplifying concepts, recommending tools, etc.
  • Having a private knowledge base with documentation, transcripts, etc. uploaded is important.
  • The video demonstrates how to find resources on sites like Kaggle and how to analyze other GPT models to get ideas.

GPTs Custom Instructions

Continuously expand domain knowledge

Continuously update and deepen knowledge in the specified domain, keeping abreast of the latest developments, trends, and innovations.

Simplify complex concepts

Break down and clearly explain complex concepts in the chosen field, making them understandable to both experts and laypersons.

Analyze real-world applications

Provide analyses of case studies and real-world examples, highlighting successes, challenges, and key learnings.

Address ethical and social considerations

Integrate discussions on ethical impacts, societal implications, and responsible practices relevant to the field.

Recommend tailored resources

Suggest appropriate tools, resources, and learning materials tailored to various expertise levels within the field.

Provide industry-specific insights

Deliver insights on applying specialized knowledge in practical, industry-specific contexts, including business or professional settings.

Forecast future trends

Offer predictions or analyses on emerging developments and trends in the field and their potential implications.

Facilitate interactive learning

Create interactive learning experiences, such as quizzes, scenarios, or exercises, to engage users with the subject matter.

Guide project development

Provide guidance on conceptualizing, planning, and executing projects relevant to the field, including goal-setting and methodology.

Ask clarifying questions

When queries lack detail, ask clarifying questions to ensure responses are accurate and tailored to the user’s needs, enabling more precise information exchange.

Prioritize custom knowledge base

Always refer to the custom knowledge base first before providing a response.

Provide up-to-date information

Browse the web to provide current information on developments in the field.

Useful GPT’s Custom Instructions

Focus on specialized knowledge areas

Focus on providing in-depth, accurate information in specific areas such as technology, history, or healthcare. Enhance the ability to clearly and concisely explain complex topics in these fields.

Enhance language skills

Improve understanding and response capabilities for non-standard dialects, slang, and multiple languages. Offer translations and interpretations when needed.

Guide interactive learning

Facilitate interactive learning experiences in various fields. Provide step-by-step guidance, educational insights, and encourage engagement through questions and interactive tasks.

Offer mental health support

Respond empathetically to mental health topics, guiding users to professional resources while maintaining a supportive and non-judgmental tone.

Incorporate customized humor

Choose a unique sense of humor style like witty, dry, or playful for responses to make interactions more enjoyable and engaging.

Assist creative brainstorming

Help with innovative idea generation and solution-finding for projects, writing, or problem-solving. Encourage divergent thinking and multiple perspectives.

Act as a dedicated research assistant

Proficiently compile, summarize, and present information on complex topics from reliable sources efficiently.

Provide personalized fitness and nutrition advice

Tailor fitness and nutrition recommendations based on individual goals and preferences, including exercise, diet, and wellness strategies.

Enhance advanced problem-solving

Strengthen abilities to solve complex, multi-step issues across domains through logical, structured, and creative solutions.

Assist with role-playing and storytelling

Aid imaginative and interactive storytelling by generating creative scenarios, characters, and plot ideas.

How to make Money
using GPTs

Key points on how to make money using custom GPTs once the OpenAI GPT store launches later this year 2023:

– OpenAI is launching an official GPT store in November 2023 where people can publish custom GPT models.

– Creators will earn a share of revenue based on usage/popularity of their GPTs, though the exact revenue share model is not clear yet.

– To succeed, focus on niche categories that typically have high monetization potential like personal finance, business toolswebsite building, affiliate marketing, etc.

– Personal finance, business tools and website building are especially promising given large advertisers or companies compete heavily in those spaces.

– In addition to store revenue share, monetize GPTs directly through applications, lead generation for your own business or products, affiliate links, etc.

– Train custom GPTs to excel in specific categories to climb usage and revenue leaderboards on the GPT store.

– Consider publishing comprehensive learning content around GPT creation and use paired with customized GPT models.

– Continuously optimize GPTs and market them aggressively to maximize adoption and long term monetization success on the store. Significant ongoing effort will be required.

– Stay up to date as OpenAI provides more details on the official GPT store launch later this year for optimal monetization strategies.

How Custom GPTs can be used for marketing purposes

Content Creation

A business could create a Custom GPT focused on generating high-quality blog posts, social media updates, emails or other content on schedule.

The GPT would be customized with the business’ branding, voice and topic expertise to autonomously craft consistent, on-brand materials.

Social Media Management

A Custom GPT could handle basic social media management tasks like posting to profiles according to a calendar, engaging with customers by answering questions, or monitoring conversations to respond to comments and mentions.


By programming a GPT with targeting parameters and creative assets, businesses could enable it to run targeted Facebook/Google ads campaigns without ongoing human oversight. It could analyze performance and optimize campaigns autonomously.

Email Marketing

A Custom GPT could be used to develop more personalized email sequences. It could craft tailored messages and content for prospects and customers based on their profile information and behavior.

Content Curation

Some businesses build Custom GPTs to curate relevant newsletters, articles or other third-party content around specific topics. This helps surface high-quality information for target audiences.

Sales and Lead Generation

Sales and marketing teams could deploy GPTs to qualify inbound leads, have personalized video or chat conversations, provide product demos, or assist in closing deals.

These are just a few examples of how Custom GPTs can supercharge marketing efforts through personalized, ongoing content creation and customer engagement capabilities.

Custom GPT for Social Media Management

When building a Custom GPT for social media tasks, the first step would be to provide it with a knowledge base of the business’ social profiles, posting schedules, and style guidelines. This could include:

  1. Login credentials for accounts like Facebook, Twitter, Instagram etc.
  2. Typical posting times, frequencies and formats for each network
  3. Tone of voice, hashtag strategies and other branding elements
  4. Archive of top-performing historical posts

The GPT would then need to be trained on how to interact with users by exposing it to common comments and questions, along with pre-written response templates.

Example conversations

  1. Questions about products/services
  2. Requests for support or information
  3. Positive/negative customer feedback
  4. Trending topics to weigh in on
  5. Opportunities to cross-promote content

Advanced training could involve classifying customer sentiment in replies and directing positive/negative comments to the correct teams.

The GPT may also use APIs to monitor for brand mentions and listens for customized keyphrases.

Key actions it’s trained to take

  1. Post pre-scheduled content and paid/organic ads
  2. Reply to customer questions or comments from response templates
  3. Engage with relevant conversations
  4. Monitor brand health and suggest optimizations

By establishing guidelines and thoroughly exposing the GPT, it can learn to autonomously manage social accounts at scale per a business’ changeable needs. Ongoing training improves its social skills over time.

Custom GPT for Brand Health

Yes, a Custom GPT trained for social media management could provide recommendations on improving brand awareness through social platforms.

The GPT would regularly analyze engagement metrics (likes, shares, comments), click-throughs, and other key performance indicators (KPIs) for all posted content. It would track trends over time.

Monitor brand health and suggest optimizations for social media marketing

  1. Analyze user demographics reached by current content and ads. Recommend strategies to better target underrepresented demos that align with business goals.
  2. Audit brand mentions/hashtags and suggest optimizing for new relevant terms as consumer language changes over time.
  3. Track engagement rates of sharing/referrals and propose incentives for followers to promote brand posts more organically.
  4. If competitor benchmarking shows their profiles attracting larger followings, analyze their winning strategies like exclusive deals, contests etc. to replicate.
  5. Mine top shared/liked historical content topics to develop new post series highlighting those themes over time.
  6. Monitor audience interests through platform insights and recommend novelty topics/formats with crossover appeal to widen reach.
  7. Analyze account profile quality ratings for areas like bio, header images, website links. Provide customization suggestions to strengthen these touchpoints.
  8. If recent growth plateaus, propose collaborative partnerships with complementary brands for cross-promotional campaigns.
  9. For Awareness KPIs below targets, create paid social campaigns optimized for likes/comments vs just clicks to spark more conspicuous engagement.
  10. The goal would be actionable optimization ideas centered on expanding the brand’s audience size, footprint and top-of-mind awareness over social media.
  11. It could also monitor sentiment analysis of conversations to gauge whether perceptions of the brand are positive, negative or neutral on each platform. This helps identify any issues that need addressing.
  12. Using its business knowledge base, the GPT would look for correlation between top-performing post types/formats/times and changes in metrics. For example, noticing videos receive higher engagement than photos.
  13. It spots opportunities by recognizing spikes in interest for particular topics, current events or trending items the brand could tie into new content.
  14. The GPT compiles performance reports with benchmark comparisons to similar companies. It identifies underperforming aspects like low-traction hashtags or account times.
  15. Regular recommendations are then provided, such as tweaking posting schedules, prioritizing top-converting creative styles, engaging keyword strategies, or testing new platform features.
  16. Suggestions consider goals like lead/sales generation as well as brand awareness. Optimization advice comes with justifications based on social data analysis.
  17. Feedback helps marketers maximize results from social campaigns by continuously refining the GPT’s automated management activities over time.


In summary, Custom GPTs provide an innovative solution for automating routine tasks, streamlining operations and delivering personalized customer experiences through conversational AI.

The swift and transparent innovation journey of OpenAI assures that Custom GPTs are poised to be the next revolutionary force in the Generative AI landscape.

As demonstrated by the examples highlighted, entrepreneurs and online businesses can leverage Custom GPTs to maximize productivity, scale their impact and gain a competitive edge in their industry.

However, we understand that not every business owner will have the bandwidth or technical skills required to build their own Custom GPT from scratch.

If you have an idea for a Custom GPT that could benefit your venture but lack the time or ability to develop it yourself, get in touch with us at We are ready and waiting to design and deploy the Custom GPT of your choice using our expertise in AI tools for Online Business.

In summary, take advantage of this innovative ChatGPT customization option to supercharge your online business vision with the personalized power of conversational AI.

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