Performing comprehensive keyword research is one of the most important steps for optimizing your website and content for search engines. By understanding what audiences search for and optimizing correctly for relevant keywords, you can improve organic visibility and drive more qualified traffic to your site.
In this post, we’ll explore various techniques for conducting keyword research, including leveraging ChatGPT to expand your keyword list. We’ll also discuss how to evaluate keywords and incorporate the winners into your content and site structure.
Generate Seed Keywords
To kick off your research, brainstorm a list of broad “seed keywords” related to your business, products, or services. These can include things your target customers might search for when interested in your niche.
AI SEO: ChatGPT for Keyword Research
Providing your seed keywords to ChatGPT allows the model to suggest related longtail keywords based on its vast database of search trends and questions. The AI can help uncover keyword opportunities you may have otherwise missed.
Evaluate Keywords Effectively
Once you’ve generated a list, identify the true potentials by checking search volume and competitiveness using free tools like Google Keyword Planner. Aim for keywords with decent monthly search numbers and lower difficulty.
Optimize Structures and Content
Incorporate your highest-potential keywords naturally throughout your site, especially in:
- Page titles
- H1 and H2 headers
- Opening and closing paragraphs
- Image alt text
Ensure each page covers the common topics and questions related to your targeted keywords as seen on top-ranking pages.
Prioritize Long Tail Keywords
Specific, lower-competition keywords tend to be easier to rank for while still drawing good organic traffic. Consider their balance of relevance, volume and difficulty when building your strategy.
Monitor Performance and Refine
Track key metrics like traffic, rankings and bounce rates over time. Be willing to refine your keyword list as needed based on what is or isn’t performing well for your users. Optimization is an ongoing process.
With the right keyword research approach, your content can rank for the questions most relevant to your target audience. ChatGPT and diligent tracking make the process more effective.