The Website Traffic Check List You Should Be Using Today

After you start an online store what happens? Well, you need website traffic. The in-page SEO configuration will help your ecommerce store to be found in the search engines. The place where your website ranks in the Google search index and other forms to attract website traffic, depend of multiple factors. Our Website Traffic Check List will help you clear those.

Website Traffic Check List

Search Engine Optimization (SEO)

The first point in our Website Traffic Check List is obviously the SEO. Creating a website is not enough to attract potential customers and increase your sales. You have to give visibility to your online store through a combination of online marketing actions (SEM, Social Media Marketing, Content Marketing) and Search Engine Optimization (SEO).

It is essential to develop an SEO campaign in line with your online marketing strategy. To optimize the positioning of your online business you must perform a series of tasks on page, that is to say, from our web page as well as off page, outside our site.

A good website design is a web design that converts.

On page strategy

  1. Improvement of the indexation of the web pages.
  2. Optimization of the structure.
  3. Decrease loading times.
  4. Content creation.

Off page strategy.

  1. Linkbuilding or construction of external links that point to our site.
  2. Guest posting on other pages.

Social Media Marketing (SEM)

Second but not less important in our Website Traffic Check List is the SEM, which is another point that you have to consider in your marketing strategy and it is very useful when you want to achieve visibility in a short time. It is a search engine advertising system based on bids for a certain space and very beneficial when you start an online store, since the result is immediate and can be very effective.

 The Website Traffic Check List is a holistic and systemic strategy.

Google, Facebook, Twitter, Pinterest, LinkedIn and TikTok through their tools of advertising provide the option to advertise with sponsored links or videos, that is, paid ads with keywords that appear in the top margin and right side of their search index page, newsfeed or timeline.

Google Adwords

Google Adwords is a widely used online advertising tool since its cost-per-click ads appear in the Google search engine, in other associated search engines as well as in the network of websites associated with its Adsense program.

Its advantages include immediacy and ease, spending control, the possibility of segmenting the potential customer, of implementing retargeting and the impact that all this has in the short term.

However, this dominant position in online advertising means that practically everyone uses Adwords as a means of advertising, which means that there is great competition and that the cost per click sometimes reaches stratospheric figures.

Social networks

That social networks reign in our lives is a fact, but even more so if it is an e-commerce business for which it is essential to use social networks with the ultimate goal of increasing sales through the visibility and reputation of your brand.

But do not rush, before opening profiles without rhyme or reason, carry out a preliminary study and design your strategy taking into account the content, your potential customers, the style of communication and your competition. Once the strategy is in place, it is essential to monitor and measure results. For example, a textile or retail company such as a personalized clothing store will have a very different social media presence than a pet services company. Every social network has their own emotion.

A common mistake is opening accounts in all social media companies and re-post the same content across them. In that way you will notice some content position better than others, depending on the emotion of the social media website.

Social networks contribute to your reputation not only for the content you publish but also for the service you provide, i.e. customer service. From them you can solve doubts to customers, have a direct and bidirectional treatment and facilitate the use of your products or services.

You have to be careful indeed: social media websites like Twitter or Facebook groups tend to increase the hate unusually. Some companies use those social media for “community-led” customer support, unaware that those algorithms are designed for engagement, not customer support. The result: your customer support facade (significant for your brand) is a tired and angry audience whipped by nepotistic moderators.

Content marketing

In addition to joining the bandwagon of Facebook, Twitter, YouTube, Pinterest. TikTok or those social networks suitable for your ecommerce, you must rely on the importance and impact of the blog in terms of content marketing. For creating organic relevance, the content creation is the most importan in our website traffic check list.

As its name suggests, content is the key to this tactic. It is intended to provide value to attract users and build customer loyalty. Not only blogging is an important part of your content marketing strategy but also many other options for your ecommerce such as newsletters, webinars, video tutorials, downloadable freebies, etc.

In short, the important thing in content marketing is to offer the most complete information possible to satisfy your customer’s needs. Nevertheless, the content focus is important.

Regardless that your passion is important to keep you creating content remember that is the content is not from the the knowledge that you have in your mind, but the knowledge of what your customer needs. Who is your customer? You should know your customer to provide them with a useful content.

And finally and not less important, keep your attention on your business products and services, and don’t fail down in the sweet dream of content creators who get paid for that job unless you want to transform the business.

Email marketing

This is probably the oldest and most direct marketing tool when it comes to building customer loyalty when you start an online store and also for those who still need to be persuaded. In any case, the perfect tandem for sending is good content and commercial texts, of an advertising nature. In our Website Traffic Check List the email marketing is not one of our favorites but still it is a powerful marketing tool.

Do not assume anything. You must first design your campaign, establishing essential aspects for its success, such as your objectives, the segmentation of the recipients or the subject of the mailing. Remember that you must always measure and evaluate the results of your emailing.

At this point it is essential to comment that getting a good customer list is not an easy or immediate task. Until you get it on your own you can use the database of third parties to send your mailings but never buy databases. Instead, use permission mail or permission marketing; this form of marketing consists of, by prior agreement with another company to use its large database, sending your promotional mailings to all those customers who have given permission to receive external advertising.

Once you have a good database and plan a specific campaign, you will be able to segment lists, thus increasing the personalization of the after-sales strategy.

An important point that you should not forget is that email marketing is also subject to legal regulations that must be respected, mainly the GDPR (General Data Protection Regulation).

Similarly, if you use platforms or servers for your email marketing campaigns, the GDPR will understand this as a transfer of data to third parties and will require that the latter comply with the security measures provided for in the legislation.

When the server is outside the EU, data transfer takes place and it is more complex to comply with European legislation. For this reason the US followed the Safe Harbor regulation in line with EU Directive 95/46/EC to safeguard personal data. However, since October 2015 the agreement has been invalidated and there is a legal vacuum in this regard.

In view of this situation of illegality the European Commission and the U.S. Department of Commerce have reached a new agreement: the so-called Privacy shield will replace the Safe Harbor with a commitment on the part of the American country to greater data protection and less interference by the Administration.

Offline advertising

Ecommerce can also invest in conventional advertising, i.e., that which is placed in physical and non-digital media. This can offer multiple possibilities to give notoriety to your business, improve traffic and above all, what is not less important, capture those clients that normally do not move in the virtual environment and invite and seduce them to visit you.

Traditional advertising still has a place in the business. Do not forget that conventional channels such as newspapers, magazines, radio or television are still present and are beginning to be integrated into digital media such as smartphones or tablets. Therefore, they continue to be used as a means of persuasion.

The Website Traffic Check List is like a guerrilla warfare: a set of strategies aiming at a common goal.

How do I check traffic to a website?

There are several ways to check the website traffic, most of then are free tools of companies that offer additional SEO or SEM services: 

  1. Google Search Console.
  2. Google Analytics.
  3. SEMRush.
  4. SimilarWeb.
  5. Sitechecker Pro.
  6. WebCEO.
  7. SERanking.
  8. SerpStat.
  9. UberSuggest.

Features included in all our Website Plans.

Social Media

Custom icons of your social media accounts that fit perfectly into the overall design of your website. Also included is the logo image sized appropriately for those social media profiles.

GDPR ready

GDPR is the EU Privacy Regulation. All software used on ai4k Websites is GDPR ready, and constant checks are made to ensure that your website complies with your Privacy Policy.

SEO

All websites are fully optimized to appear in the Google search index and the physical address on Google Maps.

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