Search Engine Optimization (SEO)
The first point in our Website Traffic Check List is obviously the SEO. Creating a website is not enough to attract potential customers and increase your sales. You have to give visibility to your online store through a combination of online marketing actions (SEM, Social Media Marketing, Content Marketing) and Search Engine Optimization (SEO).
It is essential to develop an SEO campaign in line with your online marketing strategy. To optimize the positioning of your online business you must perform a series of tasks on page, that is to say, from our web page as well as off page, outside our site.
A good website design is a web design that converts.
On page strategy
- Improvement of the indexation of the web pages.
- Optimization of the structure.
- Decrease loading times.
- Content creation.
Off page strategy.
- Linkbuilding or construction of external links that point to our site.
- Guest posting on other pages.
Social Media Marketing (SEM)
Second but not less important in our Website Traffic Check List is the SEM, which is another point that you have to consider in your marketing strategy and it is very useful when you want to achieve visibility in a short time. It is a search engine advertising system based on bids for a certain space and very beneficial when you start an online store, since the result is immediate and can be very effective.
The Website Traffic Check List is a holistic and systemic strategy.
Google, Facebook, Twitter, Pinterest, LinkedIn and TikTok through their tools of advertising provide the option to advertise with sponsored links or videos, that is, paid ads with keywords that appear in the top margin and right side of their search index page, newsfeed or timeline.
Google Adwords is a widely used online advertising tool since its cost-per-click ads appear in the Google search engine, in other associated search engines as well as in the network of websites associated with its Adsense program.
Its advantages include immediacy and ease, spending control, the possibility of segmenting the potential customer, of implementing retargeting and the impact that all this has in the short term.
However, this dominant position in online advertising means that practically everyone uses Adwords as a means of advertising, which means that there is great competition and that the cost per click sometimes reaches stratospheric figures.
That social networks reign in our lives is a fact, but even more so if it is an e-commerce business for which it is essential to use social networks with the ultimate goal of increasing sales through the visibility and reputation of your brand.
But do not rush, before opening profiles without rhyme or reason, carry out a preliminary study and design your strategy taking into account the content, your potential customers, the style of communication and your competition. Once the strategy is in place, it is essential to monitor and measure results. For example, a textile or retail company such as a personalized clothing store will have a very different social media presence than a pet services company. Every social network has their own emotion.
A common mistake is opening accounts in all social media companies and re-post the same content across them. In that way you will notice some content position better than others, depending on the emotion of the social media website.
Social networks contribute to your reputation not only for the content you publish but also for the service you provide, i.e. customer service. From them you can solve doubts to customers, have a direct and bidirectional treatment and facilitate the use of your products or services.
You have to be careful indeed: social media websites like Twitter or Facebook groups tend to increase the hate unusually. Some companies use those social media for “community-led” customer support, unaware that those algorithms are designed for engagement, not customer support. The result: your customer support facade (significant for your brand) is a tired and angry audience whipped by nepotistic moderators.
In addition to joining the bandwagon of Facebook, Twitter, YouTube, Pinterest. TikTok or those social networks suitable for your ecommerce, you must rely on the importance and impact of the blog in terms of content marketing. For creating organic relevance, the content creation is the most importan in our website traffic check list.
As its name suggests, content is the key to this tactic. It is intended to provide value to attract users and build customer loyalty. Not only blogging is an important part of your content marketing strategy but also many other options for your ecommerce such as newsletters, webinars, video tutorials, downloadable freebies, etc.
In short, the important thing in content marketing is to offer the most complete information possible to satisfy your customer’s needs. Nevertheless, the content focus is important.
Regardless that your passion is important to keep you creating content remember that is the content is not from the the knowledge that you have in your mind, but the knowledge of what your customer needs. Who is your customer? You should know your customer to provide them with a useful content.
And finally and not less important, keep your attention on your business products and services, and don’t fail down in the sweet dream of content creators who get paid for that job unless you want to transform the business.