Landing Page Speed Test

Is it possible to optimize a landing page to get a perfect lighthouse speed test and PageSpeed of 100 in performance? Yes!

Landing Page Speed Test

What is Lighthouse?

Google Lighthouse is an open source automated tool for measuring the quality of web pages. It can be run on any web page, public or requiring authentication. Google Lighthouse audits the performance, accessibility and search engine optimization of web pages. Google Lighthouse is developed by Google and is intended to help web designers.

Google Search uses Lighthouse?

Short answer is no directly, their search algorithm uses its own tools but Lighthouse indirectly and accurately measures a website’s performance in the search engine, in addition to expertise, authoritativeness and trustworthiness.

If you think that your website with a low Lighthouse score, and little traffic will perform well in the search index you are wrong. It is an indirect measure but it will translate into a good user experience and compliance with other google requirements.

Website Speed Optimization

Why a Landing page speed test?

It’s the first step for your visitor, a whole page totally rendered and available to navigate through. Then, the design and message takes the lead. Check the latest SEO Trends for 2023 here.

Likewise, Search Index Engine algorithms position better a website with higher performance, if other conditions are met before. So overall performance, measured in Google Lighthouse is the perfect tool to verify how well built is a website.



Any website can have a perfect score in the website speed test?

No, there are several configurations and conditions, direct and indirect, that makes a website achieve that perfect score. ai4k Websites guarantee in any website plan scores of 90+ in Desktop and 80+ in Mobile. And with our product Website Speed Test 100 we can guarantee a perfect 100 score per landing page, and improving simultaneously the overall website’s performance.

Landing Page Speed Test

We recently launched the product Website Speed Test 100 that guarantees a landing page speed test score 100 in performance in PageSpeed and Lighthouse

What Is PageSpeed Insights?

Google PageSpeed Insights is an online tool that helps identify best practices for the performance of any website, providing suggestions on optimizations for a website and giving general ideas on how to optimize a website to make it faster. The tool can be run directly in any browser. For each URL request, it rates the performance of the website on a scale of 1 to 100 and provides a report on suggested optimizations, divided into high, medium and low priority categories.

PageSpeed vs Lighthouse Speed Test

PageSpeed vs Lighthouse: How Are They Different?

  • Google PageSpeed Insights measures only performance, while Lighthouse Speed Test also audits other aspects of a website (SEO, Accessibility, Best Practices, progressive web application).
  • Google PageSpeed uses a combination of lab and real-world data, while Lighthouse uses only lab data (under constant conditions) to build its report.

While Google PageSpeed uses the information generated by Lighthouse, enriching it with real-world data, Lighthouse gives you more than just a score. It goes beyond measuring your website’s load times.

Landing Page Speed Test and SEO

A perfect score is essential for SEO because as I said above after other conditions are met, performance is the following comparison rule between your website and your competition.

Landing page speed test and optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site’s SEO and bounce rate. Bounce rates are calculated as the number of single-page sessions of zero-second duration divided by the total number of page sessions on your website. As you can see, a high number of zero-second page hits means that people aren’t waiting for your site to load before they leave.

Desktop vs Mobile

Since many people use their phones exclusively for web browsing, mobile page speed optimization is critical. Mobile pages are considered separately for SEO results. Your site’s mobile pages do not automatically inherit the leading site’s SEO ranking.

Users searching on mobile devices have their page rank calculated separately based on the site’s mobile page speed rather than the main website’s page speed. This means that website owners need to pay just as much attention (if not more) to their mobile site’s speed. As the use of mobile search continues to grow at an exponential rate, the consumer demand for information in the blink of an eye also increases.

Searchers demand instant gratification, and to deliver that, your mobile website’s pages must be optimized.

How much does site speed affect the Search Engine Optimization?

In 2010, Google announced that site speed would be factored into their search rankings. Since that time, site performance has grown more influential, and optimizing for performance is now a large part of optimizing for SEO. In their initial announcement of site speed as a ranking factor, Google emphasized the perspective of the user, and how a slow website adversely impacts the user’s experience. Google also pointed out that users were less likely to stay on websites that loaded slowly. This would imply that users were therefore less likely to stay long enough to get their query answered.

User waits only 3 seconds to swap

Google does not reveal details about its search algorithms, so it is difficult to quantify exactly how much site speed affects SEO. However, website usability and the overall user experience are certainly crucial, especially for mobile devices, and Google’s own research has shown that 53% of mobile sites are abandoned altogether if they take longer than 3 seconds to load.

Furthermore, this 3 seconds tends to be less as younger generations are searching for products and services out of search engines, and more in social networks as Tiktok and YouTube. The competence for getting the first places is getting stronger and Google’s factor for ranking websites is getting stricter.

Google Ads vs SEO

Google Ads business is another type of competence here. It is actually the main competence of SEO companies.

Thousands of SEO gurus are offering black SEO by posting backlinks on shady websites, which unique feature is to have a high domain authority (usually old domains that are marketed only for that goal). Don’t get me wrong, backlinking is OK if those are coming from a recognized and trustworthy source. Remember, expertise, authoritativeness and trustworthiness.

There are still websites that are positioning themselves in the search indexes by using backlinking, and that is not right and soon or later Google will act accordingly. Because their main business, yes Google’s main business, Google Ads, is acting precisely there. And believe me, if any person today can see those black backlinking, Google can.

Do you need a Lighthouse score of 100?

Definitely yes. An optimized website is definitely the best tools for your internet presence. When you are deciding for a website designer this the deal breaker: if they can’t guarantee you an optimized website with a green score in the website speed test you shouldn’t take it.

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