Landing Page Speed Test and SEO
A perfect score is essential for SEO because as I said above after other conditions are met, performance is the following comparison rule between your website and your competition.
Landing page speed test and optimization should be a top priority for any website owner. The speed of your site dramatically impacts your site’s SEO and bounce rate. Bounce rates are calculated as the number of single-page sessions of zero-second duration divided by the total number of page sessions on your website. As you can see, a high number of zero-second page hits means that people aren’t waiting for your site to load before they leave.
Desktop vs Mobile
Since many people use their phones exclusively for web browsing, mobile page speed optimization is critical. Mobile pages are considered separately for SEO results. Your site’s mobile pages do not automatically inherit the leading site’s SEO ranking.
Users searching on mobile devices have their page rank calculated separately based on the site’s mobile page speed rather than the main website’s page speed. This means that website owners need to pay just as much attention (if not more) to their mobile site’s speed. As the use of mobile search continues to grow at an exponential rate, the consumer demand for information in the blink of an eye also increases.
Searchers demand instant gratification, and to deliver that, your mobile website’s pages must be optimized.
How much does site speed affect the Search Engine Optimization?
In 2010, Google announced that site speed would be factored into their search rankings. Since that time, site performance has grown more influential, and optimizing for performance is now a large part of optimizing for SEO. In their initial announcement of site speed as a ranking factor, Google emphasized the perspective of the user, and how a slow website adversely impacts the user’s experience. Google also pointed out that users were less likely to stay on websites that loaded slowly. This would imply that users were therefore less likely to stay long enough to get their query answered.
User waits only 3 seconds to swap
Google does not reveal details about its search algorithms, so it is difficult to quantify exactly how much site speed affects SEO. However, website usability and the overall user experience are certainly crucial, especially for mobile devices, and Google’s own research has shown that 53% of mobile sites are abandoned altogether if they take longer than 3 seconds to load.
Furthermore, this 3 seconds tends to be less as younger generations are searching for products and services out of search engines, and more in social networks as Tiktok and YouTube. The competence for getting the first places is getting stronger and Google’s factor for ranking websites is getting stricter.
Google Ads vs SEO
Google Ads business is another type of competence here. It is actually the main competence of SEO companies.
Thousands of SEO gurus are offering black SEO by posting backlinks on shady websites, which unique feature is to have a high domain authority (usually old domains that are marketed only for that goal). Don’t get me wrong, backlinking is OK if those are coming from a recognized and trustworthy source. Remember, expertise, authoritativeness and trustworthiness.
There are still websites that are positioning themselves in the search indexes by using backlinking, and that is not right and soon or later Google will act accordingly. Because their main business, yes Google’s main business, Google Ads, is acting precisely there. And believe me, if any person today can see those black backlinking, Google can.
Do you need a Lighthouse score of 100?
Definitely yes. An optimized website is definitely the best tools for your internet presence. When you are deciding for a website designer this the deal breaker: if they can’t guarantee you an optimized website with a green score in the website speed test you shouldn’t take it.