Picking the best website designer

Discovering the ideal website designer is essential for establishing a compelling online presence.

Our concise guide simplifies this process, offering straightforward tips such as defining goals, reviewing the designer’s website and portfolio, checking reviews, assessing technical skills, prioritizing communication, discussing pricing, reviewing contract terms, and seeking ongoing support.

With these insights, finding the perfect partner to create a professional website that aligns with your business goals becomes effortless.

Pick a Website Designer

How to pick a website designer in Oslo

Search a web designer online

Let’s say that you use Google to do a search. These are common words that people use to find a Website Designer in Oslo:

  • Web design in Oslo
  • Web design agency in Oslo
  • Website design around me
  • Webdesign Oslo
  • Web designers around Oslo

Those search terms are very popular and website design companies usually buy ads from Google to appear in the first place. You can easily spot those because Google must add the AD label on top of the website link. In that way, you have the first 4 links and the last 4 links. Then depending on the term, you may have the Google Maps insert with other links.

The remaining positions in the index are divided between the websites that position better via white SEO and black SEO, and depending on it, the position will be less or more volatile. There are other positions where the domain name is exactly the search term, which also helps.

However, those remaining positions, or those with the ads, don’t necessarily shows the websites of the best web designers, but those indexed via SEO o paid ads.

What to consider when choosing the best web designer

  • Website and Portfolio: Review the website designer’s or the portfolio to assess their style, quality of work, and projects. Look for designs that resonate with your vision and goals for your website. Website Performance is very important today, so be sure you check the designer’s website for loading speed. 

  • Experience and Expertise: Choose a designer with experience in creating websites for businesses similar to yours. They should be proficient in relevant technologies, such as responsive design, SEO, and e-commerce integration.

  • Client Reviews and Testimonials: Check reviews and testimonials from past clients to gauge satisfaction levels and the designer’s ability to meet deadlines and deliver on promises.

  • Communication Skills: Effective communication is crucial for a successful website project. Ensure the designer is responsive, clear in their communication, and able to understand and incorporate your feedback.

  • Services Offered: Consider the range of services offered by the designer, such as web design, development, SEO, and ongoing support. Choose a designer who can provide comprehensive solutions tailored to your needs.

  • Cost and Value: While cost is a factor, prioritize value over price alone. Evaluate what you’re getting for your investment, including the quality of design, functionality, and potential for ROI. Double check this for one year, two years and so on as cheap options are more expensive in the long run.

  • Compatibility: Choose a designer with whom you feel comfortable working. They should be trustworthy, experienced, collaborative, adaptable, and committed to bringing your vision to life. Does the designer offer guarantees, or phase opt outs?

  • Timelines and Deadlines: Discuss timelines and deadlines upfront to ensure alignment with your project goals and expectations. A reliable designer should be able to provide a clear timeline for deliverables.

  • Technology and Tools: Inquire about the technologies and tools the designer uses. Ensure they are up-to-date with industry standards and can leverage tools like Elementor Pro effectively, including Artificial Intelligence tools.

  • Support and Maintenance: Determine what post-launch support and maintenance services the designer offers. It’s essential to have ongoing support for updates, troubleshooting, and scaling as your business grows.

Check ai4k.eu FAQ for more information.

What does mean Performance?

Performance means how fast a website is ready for visualization and use. It depends on some variables like software installed, the main technology used, and hosting. Some of those variables are out of the control of the web designer, but it should be a number between 90-100 (desktop) in the PageSpeed Insights or using the Lighthouse Google Chrome extension. By the way, these tests were done using desktop view because the mobile view is a very tight test for the current European conditions (high performance mobile devices).

Why Accessibility is important?

More and more people are using the internet every day, and more Accessibility features are added to newer smartphones, tablets, and computers.

On the other hand, competence between websites pointing to the same target is getting higher, and Accessibility is gaining importance in some countries as Privacy: in some cases, it is mandatory the compliance with Accessibility rules.

The Accessibility capacity of a website is totally controlled by the web designer, values very close to 100 are highly recommended when you decide to pick a website designer.

What are Best Practices in web design?

This is related to the whole set of rules of the website’s underlying technology, which should be compliant with the newest standards of web development. This is 100% controlled by the web designer, and you shouldn’t expect less than that. When you see values under 100 in Lighthouse in Best Practices means the website uses old or deprecated technologies, most of the time found in cheap web themes for example, that will cause errors and low overall performance in search engines and user experience.

SEO (Search Engine Optimization)

Although is quite obvious why the SEO should be 100, it is incredible that some web design agency websites fail on this parameter, and as consequence, they probably are not able to design websites for customers with SEO value of 100 either.

Transparency is being Ethical: technology exposes the distance between people, that’s why some people use it and others create it. In the case of these parameters that measure the quality of a web design, being transparent is crucial if the web designer really wants to avoid additional “maintenance” payments to the customer.

Examples of Lighthouse tests

Google’s Lighthouse Chrome extension measures how well a web page is built against current standards and technologies. Of course, you can have a plain text page with high values in Lighthouse, but that’s easy to notice.

If you have a finished web page, which looks good visually but with a low score, there is less chance of ranking in the search engine index.

How do websites with low scores rank? will wonder. Most of it is due to an aggressive backlinking strategy (black SEO). However, that is a topic for another post. Keep reading.

The following are examples of Lighthouse parameter values of the remaining positions on the search “web design in oslo“:


Choose the Best Website Designer

When choosing a web design company, don’t trust the list shown on Google when you search “best web design company” which is a list of best-ranked websites but not a list defined by quality or performance.

Use the right tools, like the website speed test chrome extension Lighthouse or Google PageSpeed Insights, to verify the website performance of a potential web design company. Those values will tell you directly about what you can expect from them.

Furthermore, follow these recommendations to refine your search:

  • Where is the website data, in which country will be hosted your website? European regulations are very strict about where you store the information of your users.
  • Where is the backup of your website (it should be included), email server if any, etc.
  • How is the designer’s website privacy protection? Do you see any Privacy acceptance toggle, when they are collecting data? If not, they are not following the privacy regulations.
    Check their contact form, verify that its Privacy Policy says who they are, where they are registered as a company, and how they will manage your data. Do they have a popup for Cookies acceptance?
  • Check some samples of what he/she can do. Do they need your input or they can deliver a high conversion website from zero. You input is important, but remember that you are paying the service of a website designer.
  • Do not accept WordPress theme customization as a website, go for website builders or frameworks like Elementor, and Premium licensed software, which guarantee an original and hassles-free website.
  • Do they offer an “functional” website? If not, they will charge you for any possible “software fix” installed on the website.
  • Do they offer free maintenance? If not, they are planning to charge you additional payments later when the website “breaks”.
  • How standard is their technology or what they are offering to you? Use a Chrome extension like Wappalyzer to verify what is the technology behind a website. If you don’t see WordPress, Elementor, and WooCommerce (only for e-commerce), which are the standards today, at least check the user base of that website technology: it is widely adopted? how easy and affordable you can find a trusted designer with skills


In today’s digital landscape, finding the perfect website designer for your business can be overwhelming. Here’s a summary of straightforward tips to simplify your search:

  • Define Your Goals: Clearly outline what you want to achieve with your website.
  • Review Portfolios: Look for designers with relevant experience and quality work.
  • Check Reviews: Read client testimonials to gauge satisfaction levels.
  • Assess Technical Skills: Ensure the designer is proficient in necessary technologies.
  • Prioritize Communication: Choose a designer who communicates effectively and values collaboration.
  • Discuss Pricing: Focus on value over price and understand the full scope of services.
  • Review Contract Terms: Carefully review contract details to avoid misunderstandings.
  • Seek Ongoing Support: Ensure the designer offers post-launch support and maintenance.

In conclusion, finding the right website designer for your business is a crucial step in establishing a strong online presence and attracting customers.

By defining your goals, reviewing portfolios, checking reviews, assessing technical skills, prioritizing communication, discussing pricing, reviewing contract terms, and seeking ongoing support, you can simplify the process and make an informed decision.

Remember that effective collaboration and compatibility are key to a successful partnership. With the right website designer by your side, you can create a professional and effective website that helps your business thrive in the digital world.

Do you want a website? Schedule a call now

ai4k web kit

Web Kit

Elementor Pro + Kits

seo and cro course ai4k

SEO 2.0

100% Practical Course

Website Plans

Start your Online Business now!