The AI Evolution of Search: An Analysis of Search Engines

Artificial intelligence has transformed the landscape of online search over the past decade. As we enter 2025, AI-powered techniques have become ubiquitous across the major search engines, fueling vast improvements in relevance, personalization and the discovery experience.

However, beyond just augmenting existing frameworks, the next generation of search is being reimagined from the ground up through dedicated AI-native tools. In this analysis, we explore the state of AI in online search engines today, profiling both established leaders and innovative challengers exploring new frontiers.

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The search engine market in 2024 continues to be dominated by Google, which maintains a market share around 90% globally across all platforms4.

However, there have been some notable changes and trends.

Despite its rapid growth, Perplexity AI faces significant challenges in the search market, although the startup’s innovative approach to search and strong backing from investors position it as a potential disruptor in the space12.

It turns out that Statcounter and other web traffic counters show in April 2024 a significant decrease in traffic on Google’s search engine and, at the same time, an increase in web traffic on Bing and Yahoo. There are also strong rumors that OpenAI will be launching in May 2024 a new search engine, obviously with AI.

Search Engines Status

Google’s Dominance

  • Google accounts for 96% of global mobile search traffic, 91.94% of tablet search traffic, 86.35% of desktop search traffic, and 64.21% of console search traffic4.
  • In the US, Google’s market share is slightly lower at 88.95% compared to its worldwide share of 92.96%4.
  • Google is not the most used search engine in only 2 countries – China and Russia4.

Microsoft Bing’s Gains

  • Between February 2023 and February 2024, Bing’s US market share increased from 6.35% to 7.87%, while its worldwide share increased from 2.81% to 3.31%3.
  • Over the same period, Google experienced a decline in US search market share from 88.96% to 87.46% and worldwide from 93.37% to 91.62%3.
  • Bing’s gains, though small, are significant as Microsoft has stated that even a 1% increase in market share could mean $2 billion in new search revenue3.

Other Search Engines

  • Yahoo is the third most popular search engine worldwide on mobile devices with a 0.6% market share4.
  • DuckDuckGo, a privacy-focused search engine, grew its market share from 0.15% to 0.53% between Q1 2017 and Q2 20234.
  • Local search engines like Naver in South Korea also have a significant presence in their respective countries4.
  • Search Engines with AI are taking the market by storm, most of them using OpenAI GPT LLM models or similar to output fast, reliable and providing references.
  • AI content generators like ChatGPT, Claude, and Gemini are being used massively to provide answers to millions of user queries daily.
  • Custom GPTs, LLM platforms (like Grok) and AI Chatbots (Poe, for example) are being used to obtain niche information that was previously searched on Google.
  • TikTok and Facebook are used today too as a search engine.

Search Engine Market Share in 2024

While Google remains the dominant player, Microsoft Bing has made modest gains, and alternative search engines are slowly increasing their market share, particularly in specific countries and on mobile devices.

  • Google remains the dominant search engine, though its market share has declined slightly from past years as alternatives have emerged. It continues to improve its AI capabilities and personalization features.
  • Microsoft Bing has grown its market share somewhat but is still a distant second to Google. It has focused on improving features for businesses like advertising and analytics tools.
  • Amazon has also grown its market share from search tied to Amazon products and pages. It continues investing in machine learning for search and personalization.
  • DuckDuckGo has become a popular alternative for those seeking privacy-focused search options. It has grown significantly due to increasing privacy concerns among users.
  • New specialized search engines focused on areas like images, videos, academic research or specific products or services have emerged to gain market share in niche areas that the major players do not well address.
  • Voice assistants like Alexa and Google Assistant handle an increasing share of search volume as people find them a more natural way to search than typing queries.
  • Privacy-oriented browsers like Brave have launched their own private search engines integrated within the browsers.
  • More private, decentralized search options relying on blockchain and web3 technologies have been introduced but still have very small market shares in 2024.
  • All major search engines like Google, Bing, Amazon and others have incorporated AI throughout their systems to vastly improve relevance and retrieval of search results. AI powers ranking, query understanding, result summarization and related features.
  • Some niche search engines have been developed specifically using AI techniques from the ground up. These include engines focused on images, academic papers, code snippets etc. that rely heavily on machine learning.
  • Private search options like DuckDuckGo and Cliqz still primarily rely on retrieval from centralized indexes but use AI for some ancillary tasks like results summarization.
  • AI is helping personalized searching more through techniques like schema understanding, query context analysis from profile and history, result clustering and summarization.
  • Conversational interfaces powered by AI models like ChatGPT, Anthropic’s Claude are also emerging as an alternative way of searching, augmenting traditional keyword-based approaches.
  • More AI search engines capable of full-text understanding and reasoning over documents are in development. These promise deeper search abilities beyond keyword matching.

AI Tools For Search

Artificial intelligence is transforming how people search for information online. As the capabilities of AI advance, new tools powered by machine learning and generative models are emerging that leverage AI to enhance the search experience.

Whether someone wants to discover fascinating facts, find inspiration for their next project or research an important topic, AI search engines are leveraging techniques like natural language understanding and knowledge graph modeling to deliver more personalized and relevant results. By understanding the context and intent behind a user’s query, AI enables these tools to go beyond just keyword matching to truly understand the information need.

Advanced AI search engines also incorporate features like automatically summarizing results, providing related context and suggesting additional avenues for exploration – helping users satisfy their information needs in a more efficient and engaging manner. As the technology continues to progress, these AI-powered tools promise to revolutionize how we discover insights and access opportunities online. For those in search of specialized AI solutions to meet their unique needs, we invite exploration of our thorough selection, organized thoughtfully by use case.

What is Perplexity

Perplexity AI is a powerful AI-powered search assistant that can quickly provide accurate and reliable answers to a wide range of questions. It uses advanced language models to understand queries and generate concise, high-quality responses.

Some key features of Perplexity AI include:

  • Ability to answer questions that typical search engines can, but with more reliable and useful answers
  • Draws from a large knowledge base to provide precise, expert-level responses
  • Delivers answers in a journalistic, unbiased tone
  • Cites the most relevant sources to support the information provided

Perplexity AI is part of a growing ecosystem of AI productivity tools that are transforming how we work and solve problems 1. Other notable AI tools include:

  • ChatGPT and Bing AI for chatbots and language tasks 2
  • Jasper and for content creation 2
  • Grammarly and Wordtune for writing assistance 2
  • Midjourney and DALL-E for image generation 3

While AI tools like Perplexity AI can be incredibly useful, it’s important to approach them with a critical eye and remember that they are tools to enhance human capabilities, not replace them entirely 3. Proper judgment and editing skills are still essential to get the most value from these technologies 3.

Perplexity AI was founded in 2022 by Aravind Srinivas, Denis Yarats, Johnny Ho, and Andy Konwinski.

The startup has raised $99.2 million in funding as of January 2024, with notable investors including Jeff Bezos, Susan Wojcicki, Jeff Dean, Nat Friedman, Yann LeCun, Andrej Karpathy, and Balaji Srinivasan.

The company aims to provide a conversational search engine that delivers accurate answers to complex questions using large language models like GPT-3.5, GPT-4, and Llama.

Despite its rapid growth, Perplexity AI faces significant challenges in the search market, where Google currently dominates with over 90% market share 1.

However, the startup’s innovative approach to search and strong backing from investors position it as a potential disruptor in the space.

What is is an advanced search engine powered by artificial intelligence (AI), led by Bryan McCann and Richard Socher. It offers a personalized search experience, focusing on its users and providing a combination of search results, apps, and shortcuts that form an interface of the user’s digital life.

Features and Offerings

  • AI-Powered Search: uses AI technology to retrieve search queries, rank results, and translate them into different languages, enabling it to identify the main structure and patterns of user queries and present results that match the user’s intent.
  • YouWrite: launched YouWrite, a GPT-3 text generator for writing e-mails and other documents. It aims to help writers, authors, and bloggers overcome writer’s block and improve their skills. It can provide assistance with the creation of various types of written content, including emails, blog posts, novels, essays, and social media posts.
  • YouCode: announced the launch of YouCode, a programming knowledge base similar to resources like Stack Overflow and GitHub, aimed at helping programmers find solutions to issues. It includes a search bar that uses natural language processing, AI code generation tools, code samples, and a collection of relevant resources.
  • YouImagine: This is an artificial intelligence art tool that uses Stable Diffusion. It allows users to submit prompts, which are used by AI to generate images.
  • Multimodal Search: offers multimodal search, which means it can add elements beyond text to help answer a question more precisely. For example, if a user asks about a company’s market share and then follows up with a question about the stock price, they will receive a stock chart instead of a text-based answer.

User-Centric Approach is designed to prioritize its users, offering a personalized search experience and providing an ad-free search option to ensure that search results are not influenced by advertisements. It also offers a Private Mode, where searches, preferences, and locations don’t get stored, and queries come from’s IP address, not the user’s own.

In summary, is an AI-powered search engine that aims to provide a personalized and ad-free search experience, along with additional tools such as YouWrite for text generation, YouCode for programming knowledge, and YouImagine for AI art generation.


Search Engines with AI:
Full List

AI Search EngineURLDescription
Algoliahttps://www.algolia.comAlgolia personalizes relevant outcomes recommendations capabilities across industries as a high performance platform.
Andihttps://andisearch.comAI search engine that's known for its focus on visual search and delivering accurate information.
Aoyohttps://aoyo.aiMultilingual AI tool that simplifies search functions across various languages.
Archive Super Search Search is an AI tool that enables users to easily discover and access user-generated content, including social media posts and blog articles. It achieves this through its advanced social listening capabilities that allow identifying relevant keywords, topics and themes.
Bing to ChatGPT Bing Chat conversationally generates formats as an AI from Microsoft.
Brave Search Summarizer Search is an AI-powered search engine that offers private browsing, privacy protection, a summarization feature, and uses a language model to coherently present information.
ChatGPT is probably the most well-known LLM, known for its ability to hold conversations and generate creative text formats.
Claude is known for its human-like conversation style and strong reasoning abilities. It can also handle complex tasks like coding and writing full stories.
CoPilot not exactly a chat interface, Copilot is an AI assistant designed to help programmers by suggesting code and completing functions.
Curiosityhttps://curiosity.aiCuriosity is an AI-powered central search app that helps you find everything you need in one place. It allows quickly searching and accessing all files, emails, events, and documents.
Custom GPTs custom versions of ChatGPT combining instructions, knowledge, and skills.
Dejams - Movies search enginehttps://dejams.comDejams is an AI-powered movie search tool that enhances the experience by aggregating data from various sources and focusing on user input like character names or genres to search for movies.
Devvhttps://devv.aiDevv AI Search Engine is a powerful tool for developers to quickly find code snippets. It enhances efficiency in accessing programming solutions.
Epsilonhttps://www.epsilon-ai.comEpsilon quickly finds answers scanning papers providing citations as a research tool.
Every AI Imagehttps://everyaiimage.comA go-to tool for unlimited searches and downloads of AI-generated images. Finding high-quality visuals is just a click away.
Explore AIhttps://exploreai.vercel.appExplore.AI is an AI-powered video search tool that enhances the experience by aggregating data from sources and focusing on user input like keywords to search for movies.
Gemini on providing informative and comprehensive responses, with access to up-to-date information.
Google Search Labs Labs offers experimentation with testing, beneficial to various users.
GoSearch AI Enterprise Searchhttps://www.gosearch.aiGoSearch unifies preferred app searches delivering personalized results recommendations capabilities as a solution.
GPTGOhttps://gptgo.aiGPTGO is an AI tool that combines ChatGPT and a search engine. It provides search results, chatbot capabilities and ensures anonymity.
Groq specializes in working with data and can be a powerful analysis tool. Ultra fast answers.
iAsk.aihttps://iask.aiiAsk.Ai allows free searches and instant, factual answers without storing searches.
Komo Search is an AI search engine combining techniques with an AI assistant for accurate results.
MediSearchhttps://medisearch.ioMediSearch provides direct medical answers based on articles, without diagnosis.
MindSearchhttps://mindsearch.appMindSearch enables document searches and chat plus relevant results through AI communication.
ModernQueryhttps://www.modernquery.ioModernQuery conversationally enhances websites seamlessly integrating auto completing for satisfaction.
OSOhttps://oso.aiOSO AI features presets for fast searches. Performance optimization benefits various users offering summaries.
Perplexity factually focuses retrieved information as a research option.
Phind accurately answers developers' technical questions as a search engine tool.
Poe is a platform that lets people ask questions, get instant answers, and have back-and-forth conversations with a wide variety of AI-powered bots.
QuickSEOhttps://quickseo.ioQuickSEO leverages data optimizing SEO analyses discovering opportunities conveniently managing sites.
Searcholichttps://searcholic.comSearcholic accurately provides results from its collection through an AI search engine.
SEO Centralhttps://seocentral.aiSEO Central enhances analyses identifying keyword opportunities resolving issues optimizing visibility.
Sidekic AIhttps://sidekic.aiSidekic smoothly organizes information through AI search as a personalized engine capturing content efficiently.
System Pro Pro reliably delivers research results through algorithms simplifying lifescience searches.
Tethered AIhttps://tethered.aiTether AI utilizes capabilities providing contextual search document access relating to people as a search tool.
Vexa Searchhttps://vexasearch.comVexa Search streamlines precise searches excelling in specific information simplifying retrieval as a tool.
Webscapehttps://webscape.aiWebscape seamlessly searches enhancing personalized recall navigation ensuring privacy as an AI tool.
What on earth?https://www.whatonearth.xyzThe instruction involves searching using 'WhatOnEarth!'.
You.comhttps://you.comAI-powered search engine that aims to provide a personalized and ad-free search experience.
yoursearch.aihttps://yoursearch.aiYourSearch accurately delivers summarized messenger results combating bias browsing times as an app.

Privacy Tips

As the search engine landscape continues to evolve, it’s essential for users to be aware of the options available and make informed decisions about their online activities.

Here are some recommendations for search engine users in 2024

Consider your privacy

With the rise of AI-powered search engines, users should prioritize their online privacy. Look for search engines that prioritize user privacy.

Explore alternative search engines

Don’t be limited to Google. Explore alternative search engines like Bing, Yahoo, and Microsoft’s new AI-powered search engine, Bing. You might find features and results that better suit your needs.

Use incognito mode

When using search engines, enable incognito mode or private browsing to protect your online activities and personal data.

Be cautious with search queries

Be mindful of the search queries you enter, as they can reveal personal information. Avoid sharing sensitive data or using search engines that collect and store your search history.

Evaluate search engine features

Consider the features you need from a search engine. Do you want advanced filtering options? Do you need a search engine that prioritizes your online privacy?

Choose a search engine that meets your needs

Keep your search engine up-to-date: Regularly update your search engine to ensure you have the latest features and security patches.

Use browser extensions

Utilize browser extensions that enhance your search engine experience, such as ad blockers, password managers, or productivity tools.

Monitor your online activities

Regularly review your online activities, including your search history, to ensure your personal data is being handled securely.

Support search engines that prioritize transparency

Encourage search engines to be transparent about their data collection and usage practices. Support search engines that prioritize user privacy and security.

Stay informed

Stay up-to-date with the latest developments in the search engine landscape. Follow reputable sources and industry experts to stay informed about the latest trends and best practices.

By following these recommendations, you can take control of your online activities, prioritize your privacy, and make the most of your search engine experience in 2024.

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