Introduction
A few weeks ago, we shared a popular post about how artificial intelligence is quietly transforming SEO — and how tools like ChatGPT are starting to replace traditional Google searches.
Just this week, that change became front-page news. Alphabet’s shares dropped over 8% after Apple executive Eddy Cue testified in a U.S. federal court that Google’s search traffic on Apple devices dropped last month — for the first time in over 22 years. Cue said that AI-powered tools like ChatGPT and Perplexity are quickly becoming preferred sources of information for many users.
This marks a historic moment in the search industry. For entrepreneurs and small businesses, it’s also a critical signal: you need to prepare your site to appear in AI-based search results.