A web conversion happens when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post on social media, or buying a product. The percentage of people that complete your desired action is your conversion rate.
Web conversion types vary among businesses. Ecommerce sites are more likely to focus on earning sales as conversions.
A service provider, like a plumber or electrician, may concentrate on generating leads as a conversion.
If you’re a new publisher with an online magazine, you might want people to subscribe to your articles.
If you’re the owner of an online supermarket, you probably want people to buy from you again and again.
No two businesses are alike, so you may not have the same type of web conversion as other companies.
Also, there is web conversion when you buy ads. Depending on how the campaign is configured the web conversion can be views, clicks, or a sell in your online store.