Introduction to SEO

Module 1 Instructions

1- Progress through the Lessons in the Module one by one.

2- Utilize the provided prompts to search for specific terms using either ChatGPT or Claude.

3- Files needed for the Module are in the correspondent Google Drive folder. Folder link is in your Module Welcome email.

4- Do the exercises.

5- Consult the teacher if necessary.

7- Once you feel confident in your understanding, proceed to take the test.

8- If you answer the test questions correctly, you can then move on to the next Module.

What is SEO?

Definition of SEO

Input in ChatGPT the following prompt:

Create a bullet point definition of SEO.

The purpose of SEO

Input in ChatGPT the following prompt:

Define the purpose of SEO by the three types of conversion: Attraction, Engagement, and Delight. Create a table.

Importance of SEO for websites

Input in ChatGPT the following prompt:

Provide a list with the main benefits of SEO for businesses.

SEO vs. SEM: Understanding the difference

Input in ChatGPT the following prompt:

Create a table with the main differences between SEO and SEM. Columns will be SEO and SEM. On rows specify: Cost, Time invested in configuration, Time to get results, Permanence of results over time.

SEO terminology and key concepts

Input in ChatGPT the following prompt:

Provide a list with concepts and terminology used in SEO.

Exercises for Module 1

Exercises for Module 1 are included in Module 2.

Test

SEO Content

Website Plans

Kick Off your online business today!