Welcome to Module 1 of our SEO 2.0 course. In this module, we’ll build the essential groundwork for your SEO knowledge, addressing key questions like “What is SEO?” and providing a clear definition, exploring the purpose and importance of SEO for websites, distinguishing SEO from SEM, and introducing fundamental terminology and concepts. We’ll also delve into the evolution from SEO 1.0 to SEO 2.0, ensuring you’re well-equipped to navigate the dynamic world of digital marketing.
What is SEO?
Definition of SEO
Input in ChatGPT the following prompt:
Create a bullet point definition of SEO.
The purpose of SEO
Input in ChatGPT the following prompt:
Define the purpose of SEO by the three types of conversion: Attraction, Engagement, and Delight. Create a table.
Importance of SEO for websites
Input in ChatGPT the following prompt:
Provide a list with the main benefits of SEO for businesses.
SEO vs. SEM: Understanding the difference
Input in ChatGPT the following prompt:
Create a table with the main differences between SEO and SEM. Columns will be SEO and SEM. On rows specify: Cost, Time invested in configuration, Time to get results, Permanence of results over time.
SEO terminology and key concepts
Input in ChatGPT the following prompt:
Provide a list with concepts and terminology used in SEO.
SEO 2.0 vs SEO 1.0
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