Introduction to SEO

Module 1 Instructions

1- Progress through the Lessons in the Module one by one.

2- Utilize the provided prompts to search for specific terms using either ChatGPT or Claude.

3- Files needed for the Module are in the correspondent Google Drive folder. Folder link is in your Module Welcome email.

4- Do the exercises.

5- Consult the teacher if necessary.

7- Once you feel confident in your understanding, proceed to take the test.

8- If you answer the test questions correctly, you can then move on to the next Module.

Welcome to Module 1 of our SEO 2.0 course. In this module, we’ll build the essential groundwork for your SEO knowledge, addressing key questions like “What is SEO?” and providing a clear definition, exploring the purpose and importance of SEO for websites, distinguishing SEO from SEM, and introducing fundamental terminology and concepts. We’ll also delve into the evolution from SEO 1.0 to SEO 2.0, ensuring you’re well-equipped to navigate the dynamic world of digital marketing. 

What is SEO?

Definition of SEO

Input in ChatGPT the following prompt:

Create a bullet point definition of SEO.

The purpose of SEO

Input in ChatGPT the following prompt:

Define the purpose of SEO by the three types of conversion: Attraction, Engagement, and Delight. Create a table.

Importance of SEO for websites

Input in ChatGPT the following prompt:

Provide a list with the main benefits of SEO for businesses.

SEO vs. SEM: Understanding the difference

Input in ChatGPT the following prompt:

Create a table with the main differences between SEO and SEM. Columns will be SEO and SEM. On rows specify: Cost, Time invested in configuration, Time to get results, Permanence of results over time.

SEO terminology and key concepts

Input in ChatGPT the following prompt:

Provide a list with concepts and terminology used in SEO.

SEO 2.0 vs SEO 1.0

Please check this article:

SEO 2.0 vs SEO 1.0

Exercises for Module 1

Exercises for Module 1 are included in Module 2.

Test

SEO Content

Website Plans

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