Webdesign in Oslo? There’s a couple of things you should know before, and maybe you have some questions too. Let’s get started to explain how web design agencies work, that will help you to take a conscious decision if you are looking for the best webdesign in Oslo.
1. What is the best webdesign company in Oslo?
Let’s divide this into parts because it’s easy to understand.
1.1. Website agencies in Oslo. Operation.
As you can imagine, there’re thousands of webdesign agencies around, most of them work in the same way, the traditional way. The client approaches them with their ideas, they create a website following those ideas and that’s it. No long-term relationship and if something happens with the website (and it will, very soon), they will charge the fix.
That’s a problem for the client of course because the initial cost becomes bigger and bigger. What if the client wants a modification or updates in the content, as it should be for the SEO and branding? : they need to pay again.
This is more o less how webdesign agencies in Oslo operate, and mostly everywhere. And there are DIY web builders and freelancers as well.
1.2. What is the cost of a webdesign in Oslo?
The cost for designing a website varies a lot, as you expected it, and you can see it reflected in the quality as well. And that points us back to our questions: “what is a website?” or “what is not a website?”. I’ll come back to this subject later.
I may agree that some designers can create beautiful websites. But website aesthetics is not the unique parameter you may focus on when searching for the best webdesign company in Oslo. Is the operation: what is their business model, from where they get their profits?
Then webdesign agencies charge you for the web design, and for the additional modifications, reparations, or for the content updates (if clients are not doing it by themself). And for the SEO and SEO updates. The main problem here is not the price itself, it’s that you don’t know what you are paying and when you must pay again.
That’s an uncontrolled environment that carries stability risks, and consequently, it will be costly afterward. If the customer has total access to the website’s backend he/she will mess the configuration. And if this website isn’t monitored, it will fail: consider a website a living thing that will disappear from the internet and search engines without proper maintenance.
1.3. What is a DIY web builder?
Do It Yourself web builder is a web that provides an automatic way to create websites. The problem with that approach is they assume the customer knows what they are doing or directly hide the disadvantages of the resultant websites.
The fact is the DIY web builders are very limited and expensive in the long run, especially when customers put their work time value in the cost of the website (design and maintenance) because remember is “do it yourself”. Again, additional modifications or reparations are charged by their customer service.
Where these companies get their profits? basically, from your monthly subscription, your additional modifications, and the sale or use of your information for marketing purposes in their ecosystems of sister companies.
2. Website Freelancers
A lot of people use freelancers to build their websites. They do exactly as the customer says, and from the customer’s perspective, that sounds pretty good.
Most freelancers are honest, but some aren’t. What is certain, the cheapest freelancers are:
- Those who play with currency exchange (from other countries).
- Those who use the same website template for all projects. That’s not recommended for SEO and your brand.
- Those with adaptive ethics don’t care or know about privacy (GDPR, for example).
- Or the worst ones: directly installing harmful software or the known “bombs” which make website breaks after some time to charge reparation again.
Some webs provide marketplaces for freelancers. You can imagine how those freelancers compete: selling cheaper by using cheap software and underpaying another workforce.
In summary, that business model is to sell a lot, cheap, and the only way is by using cheap/pirated software and third-party cheap templates.
2.1. Premium licensed software
High-quality software is key because it reduces the risk of users’ information leaks, corruption of databases, and offline websites. SPYware, malware, virus, and hacker attacks run against any website constantly (with or without web traffic). Remember, you must protect your user’s information. Otherwise, European and Norwegian Privacy regulations may penalize you.
3. Function and Technology
In your search for webdesign agencies in Oslo, you may take into consideration the associated technology. Is it used around the globe? Is there an extensive user base? That guarantees the website’s usability and portability in the future, and the availability of additional tools.
The technology is regarding how is made your website. Is it done entirely in HTML programming or uses standard CMS (Content Management Systems, like wordpress.org). That is important if you want to take control of your website in the future or want someone else to manage it.
In the latter (CMS), you just need knowledge of wordpress.org software and some intermediate level of CSS to start. If you have the competence (systemic thinking, skills, and knowledge), time, and some training you can take over your website. Or someone else can, for modifications or changing the hosting for example.
A potential webdesign agency sells you a website with 1. software installed that may do something, or 2. functional feature that works. Two different approaches: the first one can cost you a lot of money, and the second one is guaranteed.
4. Webs Design Project
Web agencies and most freelancers know very well the technology they are using, otherwise, they wouldn’t be able to publish a website on the internet.
However, that doesn’t mean they have the Project Design knowledge to create a high conversion website that serves your business model. Page color, font type, landpage (or landing page) layout, software, text and images, buttons location, advanced forms, etc, are very important and specific to each industry or field. If they just follow what the customer says or what is in the cheap template, the website conversion will fail for sure, which means you won’t sell anything, or your visitors will jump out quickly.
5. Why GDPR is important
If a website agency, a web-builder website, or a freelancer doesn’t emphasize customer privacy protection, run away from them fast. The software and the software implementation, including the hosting set-up, must be oriented in that way. Any modification afterward can alter the GDPR compliance.
The email address is personal information (no matter if it has a nickname instead of a real name). The IP address also. Manage this compliance through simple forms is impossible or at least complicated and prone to errors.
On the other hand, the website cookies must have a consent form, however, there is a variable here: the website use of certain cookies must be configured after your consent with the cookies, not before.
6. SEO is a wide concept
Search Engine Optimization is a set of configurations in your website so it can be indexed by Google, Bing, and other search engines. So when you search the name (domain name) of your website it appears in the first pages of the index (the search page), and on Google maps as well, according to your location. It should be a feature by default.
There is an additional variant of SEO which is Keyword Positioning. Let’s say that you sell “flight tickets” and your potential customer search for “flight tickets”: your website should be there in the first positions on the index. That requires that your content (blog posts, product pages, etc.) is SEO optimized. Keywords can be bought to Google when they are very competitive. It means there’re too many optimized websites competing for the first position on the index. If your website is legally linked by other websites with a better “rank” than yours, that will help as well.
But there is something else: the Black SEO. I resume it like this: whatever unreal or fake content or tactic pushing your website to be on top of the Google index. This strategy fails in the long run when the most powerful algorithm in the world detects it. Remember that the company in charge of programming this algorithm is the same company that sells the keywords. Check more SEO information in our FAQ / Glossary.
7. Warranty and exit doors
When your website design provider doesn’t give you any warranty or legal protection, maybe you’ll be at risk of fraud directly or indirectly. European and Norwegian regulations are clear when you buy products online.
Small or big companies must provide the related information and links to the consumer protection authority and specify the exit doors when the customer wants to back off the website design agreement for any reason, at any time.
8. Pricing in the front
That’s a controversial matter because marketing experts recommend undisclosed prices when it may be a “betting” value in the negotiation, in other words, when the size of the customer defines the price of the product.
I consider this a dishonest strategy if the invested work time and used technology are the same. Transparency is one of the key indicators when you are searching for website designers.
Of course, this approach doesn’t apply to the DIY webs-builders because they hide the value of your work hour or your available time, which you can use to work with your customers, for example. They will charge you for customizations sooner or later to get access to a feature. Then it may be late for you. So their price scheme is a little tricky, it seems cheap but is not. In the end, you’ll get trapped in a system where you are a buyer, not a customer.
In summary: if you experience the price is hidden, not clear, or is malleable depending on things you can’t control, escape immediately.
9. Why Design Coaching
There is this old belief on the Internet that any person can build a website. This big lie was created and constantly fed by big DIY web-builders (WordPress.com, Squarespace, Wix, Weebly, Duda.co, etc.).
Well, this is not true. It is required not only skills and knowledge but experience and what is most decisive here: IQ and certain Personality Traits. You can observe the same pattern in STEM education statistics for example. Yes, as incredible as it sounds. For more information, check this video on my YouTube channel.
In few words, customer needs Systemic Thinking to build a website, and to similar tasks like visualize a business and creating a business model.
The potential website designer should provide Design Coaching so the customer finds the best approach for the business. A website should have a purpose as a starting point.
10. Artificial Intelligence
If your potential website provider doesn’t offer you Artificial Intelligence tools, that can reveal an old-school designer who is outdated with the latest technologies.
A website using Artificial Intelligence tools provides the customer with an edge against its competitors. You may focus on it.
11. Best webdesign in Oslo
11.1. What is a website?
Websites are divisible into three categories: websites just for information, websites for e-commerce, and the intermediate approach. A website serves a purpose consequently.
11.2. Website progressive growth
The progressive growth of your website depends on the hosting capacity and the technology implementation. When your potential website designer doesn’t give you a growth path is because they don’t know how to do it. Maybe, they can’t do it due to the cheap software and hosting they are offering you.
A website will grow (it’s a living creature) because of the customer and SEO requirements. You should know that the initial SEO configuration is temporary and must be adjusted and updated to keep your position in the first place: Your competitors are not sleeping.
A website must be a group of functions that works, not a sum of techno blabbering that customers don’t understand and can be used to manipulate their judgment.
11.4. What is not a website?
Your website shouldn’t be a standard template or a slow, unstable website. And above all shouldn’t be ugly. It’s your brand, your name, your showcase. Are you going to a party in your worst dress?
If your potential website provider doesn’t deliver a functional, safe, legal, secure, fast, stable, and guaranteed website, and he or she hides back on the ambiguous waters of technology, then, you should find another web designer.
12. Webdesign agency in Oslo?
Who offers you more? Who is more transparent?
What is their business model, if any?
Who wants you to be successful? Who is more affordable in the long run? Answer those questions and find the best webdesign in Oslo.