List of digital skills to work as online entrepreneur
Web design and development
Possessing an understanding of HTML, CSS, and JavaScript among other tools will enable you to build and maintain a professional website.
Despite the fact there are some new AI tools for website design, the website design activity is dynamic, time consuming, and riddle with half-truths. If your website doesn’t appear in the first 5 pages of Google search, your website literally doesn’t exist. And, if it appears but the potential customer is not clicking in your website link, you’ve lost your time and money. To avoid that from happening a professional SEO monthly plan should be carried out.
We recommend you outsource this activity and focus in your business operation and on other digital skill, like understanding how to converse with ChatGPT for example to get an structured vision of your business, and why not, get a general knowledge of the components required to have and maintain a website.
A macro vision is where you will find the most benefit from AI tools to run your online business. That will help you qualify what your tech providers are selling to you, in this case, the website design service.
In ai4k.eu, we provide 3 Website Plans for those who lack web design knowledge and skills, or for those who prefer to focus on the the business activity instead of the technology behind them.
Search engine optimization (SEO)
Knowing how to make your website more visible to search engines and draw in more visitors might help you grow your business. Data analysis is the most important digital skill today.
Data analysis, in one way or another, is the main core of any online business. Apart from having a converting website, the other coin side is to set and keep updating the way you collect and interpret the data from your visitor and customer. Doing this the right way can be immensely time-consuming, that’s why we recommend outsourcing this activity to SEO experts as well.
Remember, there is no a standard and fast solution for SEO. This is a changing and complex activity that should be assessed in a customized way. Your new digital skill would be the use of AI productivity tools to react faster to changes in market conditions.
Social media marketing:
Knowing how to use sites like Facebook, Twitter, and Instagram to market your company and interact with clients can be helpful. Unless your business focus is content creation like Influencers for example, the use of Automation Tools can be another workflow that will take a lot of time of your process. Automation can be great tool for delivering content but should be constantly supervised. Search Engine Marketing or SEM is a possibility that you may outsource because is extremely related to the website SEO performance.
As a online entrepreneur your digital skill is to focus in the overall marketing information and its relation with CRM tools for example.
Email marketing
By understanding how to develop and distribute powerful email campaigns, you can nurture leads and turn them into paying customers.
Material development and management
Producing high-quality content and properly managing it can help you draw in and keep customers. Creating text content is a must today to keep ranking your website’s keywords.
Can google detect ai content?
The short answer is yes, but there is solution.
ChatGPT and similar AI tools for text generation are incredible good, just be aware that Google may detect and penalize content that is not written for humans, showing empty meaning or redundant concepts. Revise and check your AI content before publish.
Form content or documents management, we recommend user-friendly tools like a simple notepad and editor, spreadsheets, and extensions for your browser.
Sophisticated tools like Notion or similar require a lot of your thinking room, and believe me, with the use of AI tools you will increase your productivity in no time, so you may need your creativity and energy for the new content creation process instead.
Video editing and production
Having a working knowledge of video editing software and production methods can be useful if you want to produce videos for your company.
AI tools for creating videos is a new trend that you should check.
Graphic design
Being able to produce aesthetically appealing graphics and marketing materials can make you stand out and help you communicate your business message clearly. Using AI for images generation can help you reduce costs and streamline your process.
The use of Artificial Intelligence Tools is the second most important digital skill today. There is a new digital skill you should have in order to work with AI tools for images, video or text generation: the creation of the called “Prompts“.
Project management
Maintaining organization and ensuring the smooth operation of your business can both be facilitated by having the capacity to manage a variety of activities and projects successfully. Check the AI productivity tools below.
