Web Design Trends and FAQ 2023

Web Design Trends and FAQ 2023 is a summary of what we’re watching about what’s coming for the next year.

The use of data and AI tools re-define the space for designing and positioning a website in search engines. That implies that the trustworthiness will be supported by available data, not by references or hype.

Web Design Trends and FAQ 2023

Welcome to Web Design Trends and FAQ 2023

Get ready for some seriously cool web design trends in 2023!

A great website is all about being functional and visually appealing, and it’s important to stay on top of the latest trends if you want to make a good impression. Optimizing your website design for today’s consumers can benefit your business by creating a memorable experience and increasing conversion rates.

If you’re a web designer, staying up to date on the latest trends can help you deliver your clients’ dream websites on the first try. And if you’re a business owner or marketing expert looking for a top web designer in Oslo, you’ve come to the right place. We know it can be tough to find a trustworthy and knowledgeable designer, so we’ve put together a list of tips and tools to help you out.

Our “Web Design Trends and FAQ 2023” covers all the current web design trends, as well as some common questions like page speed tests and the importance of trust in the design process. So sit back, relax, and get ready to learn everything there is to know about the world of web design in 2023. Here are some major trends we expect to see in the new year.

A website is just graphic design if it does not appear in search engines.

Design Trends for Web Design in 2023

Animated Cursors

Animated cursors are all the rage right now, with designers adding fun and interesting details to the cursor as it moves around the screen. The cursor itself could have a fun design, like an animal or object, or it could change its look entirely when clicking on specific content. On some websites, moving the cursor will produce a trailing pattern, design, or color as it moves across the screen.

Animated Illustrations

Animated illustrations are a great way to guide users or create intrigue. When the user moves their cursor over an image, a responsive animation will activate, making the page a more dynamic and interesting experience. Imagine a bell-shaped notification icon that rings when the cursor hovers over it.


Cinemagraphs are like photos, but with a few small elements that move and repeat in a loop. For example, you might have a static black-and-white photo of an intersection, but the colors of the traffic light are animated to cycle through red, yellow, and green.

Horizontal and Vertical Text

Horizontal and vertical text elements can create an unorthodox look that adds dimension to a web page. And if you want to add a layer of style to your web page, you might try overlapping text and images. You can customize the size, font, and color of the text to coordinate with the chosen image or images.

Kinetic Typography

Kinetic typography is all about text in motion, and web designers have come up with tons of creative ways to make it interesting and engaging. Kinetic typography includes text banners that cycle across the screen, headings that slide in from off screen when a web page is opened, and moving section labels that draw attention to an area.

Motion Design Trends

Get ready for some seriously cool motion design trends! The number one trend right now is all about incorporating motion into your designs. 

Adding active design elements is a surefire way to grab visitors’ attention and spark their interest.

And with so many different ways to incorporate motion into your site, you’ll be able to find something that’s meaningful and even fun to use.

Scrolling Effects

Scrolling effects are all the rage these days. With scrolling effects, motion on the page is triggered when the user scrolls up or down. For example, you might have background images that gradually morph or evolve, or text styles and colors that change as the user scrolls through the site.


Typography is all about the text on your website, and there are tons of cool trends to check out. You might be interested in the rise of thin serif fonts, which are a more sophisticated alternative to the thick, bold serif fonts of the past.

Typographic Hero and Retro

Typographic hero pages are all about using a large, eye-catching font to catch a visitor’s attention, like the headline of a newspaper. And if you’re into the retro look, you might want to try out retro-style lettering from the 1960s and 1990s. This type of text is usually used for short headers and accompanied by similarly styled content on the rest of the website. 

Retro, Art Deco, Cyberpunk, and the crazy Futro trend are in revival in 2023 thanks to AI image generation.


Video is a surefire way to engage visitors, and it’s super easy to embed on any website with just a few clicks or some short lines of code. You can link to video as a pop-up, use it on the hero page to capture attention, or play it continuously on a loop.

Backend Technology

Follow the trends with the best software and platform.


Web Design Trends for 2023

New trends and technology are continuously emerging, and the same is true of web design and e-commerce design. You should keep an eye out for the following exciting trends in web and ecommerce design:

Responsive Design

Websites and online retailers should be responsive, which means they should change to fit the size and orientation of the device being used, as more people are using mobile devices to access the internet. This enables a streamlined and convenient experience on all devices. In ai4k.eu we called Liquid Design, which is responsive without the snap between devices.

Minimalist design

Less is frequently more in terms of web and e-commerce design, according to minimalist design. Limiting the use of graphics and images while maintaining a clean and simple style can serve to direct the user’s attention to content text and functionality of the site.


As it enables a more customized and pertinent user experience, personalization is becoming more and more crucial in web and ecommerce design. This might take the form of customized landing pages based on the user’s location or interests, or tailored recommendations based on previous purchases or browsing history.

Interactive elements

Including interactive features on a website or online store can assist to engage users and make it more dynamic. Examples include animations and hover effects.

Video content

Since it is a quick and efficient way to share information with visitors and keep them interested, video content is becoming more and more popular in online and ecommerce design. Demonstrations of products, client endorsements, or business summaries are examples of this.

You can give your visitors an engaging and user-friendly experience by staying on top of these trends and incorporating them into your online or e-commerce design.

One website type for each business stage. 

Web Design FAQ for 2023

What is Web Design?

The process of building and developing a website is called web design. Making a website functional and aesthetically pleasing requires planning, coding, and content creation. A website exists if it appears in search engines. Read more.

What is User Experience (UX) design?

Increasing user happiness with a website by making it more usable, accessible, and enjoyable to interact with is called user experience (UX) design.

What is User Interface (UI) design?

The design of a website’s graphical elements, such as buttons, icons, layout, and color scheme, is known as user interface (UI) design.

What is AI content?

Artificial intelligence (AI) content is anything that has been produced or developed utilizing AI technology. This can contain a wide range of material kinds, such as blog entries, social media updates, videos, and more. Natural language processing (NLP) methods are frequently used in the creation of AI content because they enable the AI to comprehend and produce material that is human-like.

AI content can be helpful for a number of tasks, including producing material for websites and social media platforms, personalizing user suggestions, and more. It’s crucial to keep in mind, though, that AI content is not a replacement for human-generated content, and it might not always be as accurate or well-written. Read here about Google Friendly AI Content.

Why Page Speed Test are important?

Faster websites create a better user experience, improve the organic rank and tells indirectly how well is the design of the website. Read more here.

What is Responsive Web Design?

Responsive web design is the process of creating websites that adjust to various screen sizes and devices, giving users the best possible viewing experience.

What is Accessibility?

Making a website useable by those with disabilities, such as those who are blind or have impaired vision, have movement or cognitive impairments, is known as accessibility.

What is SEO?

The process of improving a website’s content and structure for search engine results pages is known as search engine optimization (SEO). Check the SEO trends for 2023.

What is CMS?

A software platform called a content management system (CMS) is used to develop, manage, and publish digital material on websites.

What is Web Standards?

Web standards are a group of procedural rules and recommendations for building and managing websites, including coding languages and design principles.

What is Usability?

It refers to how easily visitors may utilize a website and engage with it.

What is Web Hosting?

The process of hosting a website on a server and keeping it updated so that users can access it online.

What is Web Address?

The distinctive online address of a website, which consists of a mix of letters and digits followed by a top-level domain (e.g. .com, .org, .net).

Web design in 2023 is not only graphic design, but the use of organic data that refines the website message, aesthetics, and audience.

What does website design cost?

Depending on the complexity and size of the project, web design costs might vary significantly. The quantity of content, the number of features and functionalities, and the degree of customization are all elements that can have an impact on the price. To receive a precise quotation, it is best to discuss your unique requirements and spending plan with a web design business.

How much time does it take to create a website?

Depending on the project’s intricacy, the time required to build a website might also vary significantly. A straightforward website with a few pages and minimal functionality may just require a few weeks to create, in contrast to a more intricate website with several functions.

What is involved in the Web Design Process?

Planning and strategy

This phase includes gathering data regarding the intended audience, the website’s objectives, as well as its overall design and functionality.

Design and layout

This entails establishing the overall layout, color scheme, and typography of the website.


the process of creating the website using programming languages like HTML, CSS, and others to make it interactive and functioning.

Debugging and testing

Debugging and testing the website involve checking for errors and resolving them.


This result of the implementation the website online and making it operational.

How do I choose a web design company?

The general answer is trustworthiness: how are the website performance data and the value proposition of the potential web designer? Do they publish the prices?

Additionally follow these points:

  1. Location of website data
  2. Privacy protection
  3. Portfolio and proactivity
  4. Original design
  5. Functional website
  6. Free maintenance
  7. Standards

For example, Free Maintenance relies on Trustworthiness, which literally means the website won’t fail, and repairing it won’t cost you anything if it will.

ai4k.eu provides you with Free Maintenance for 1 year with a website add-ons store at exclusive prices and other favorable conditions. And you can opt out anytime!

Please check How to pick a website designer for more information.

How can a web design project be successful?

For a web design project to be successful, it’s essential follow these recommendations:

  1. Inform the web design company your needs and goals in detail.

  2. Provide the relevant text information, photos, images or videos.

  3. Participate actively in the process and make suggestions when required.

  4. Work with a reliable, knowledgeable web design company.

Web design in 2023 is not only graphic design, but the use of organic data that refines the website message, aesthetics, and audience. We will be updating Web Design Trends and FAQ 2023 when new information arrives, so keep tuned.

Lighthouse Speed Test

Check the speed of your website (or your potential web designer’s website) using Google’s landing page speed test. Your website can have a perfect score do not expect the less.

If you want to rank in search engines, this is a must, not only because it dramatically improves the user experience, but the website’s high speed helps optimize Google’s search engine crawl budget.

Any question?

Schedule a FREE Call, No Commitment.

ai4k web kit

Web Kit

Elementor Pro + Kits

seo and cro course ai4k

SEO 2.0

100% Practical Course

Website Plans

Start your Online Business now!