Proven Landing Page Speed Tests in 2024 (7 Quick Tips)

landing page speed test

Landing Page Speed Test in 2023

Landing page speed tests will continue to be an important aspect of website optimization in 2023 and beyond. The speed at which a landing page loads is crucial to the user experience, and it can impact not only the website’s ranking in search results but also its conversion rates and overall success.

As internet users become increasingly accustomed to fast-loading websites and expect instant access to information, businesses and website owners will need to prioritize optimizing their landing pages for speed. In addition to traditional speed tests, emerging technologies such as 5G networks and WebAssembly may also impact landing page speed tests and provide new opportunities for optimization.

When Google indexes and ranks a website several factors are in play, simultaneously.

The SERP (search engine results page) URL order is the result of a process triggered by a keyword search by the user. That process consists in sorting tons of data from several sources, old and new, with almost random variability, summarized with some SEO expert empirical data and politically correct information from Google.

One of those ranking factors is the load speed. Since the process is done simultaneously the speed is potentially the ranking factor your website needs to beat your competitor in the SERP.

A tool called Site Scan is offered by Bing Webmaster Tools. It evaluates a website’s pages and generates a full report on their performance, including page load time and other performance indicators.

Also, the study makes suggestions for enhancing the functionality of the website.

Bing also offers a tool known as Bing Webmaster Guidelines, which offers recommendations and best practices for enhancing a website’s functionality and elevating its placement in Bing search results. Technical SEO, mobile optimization, and user experience are just a few of the subjects covered in the standards.

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What is Landing Page Speed Test?

A landing page speed test is a process that analyzes how quickly your landing page loads for users. It measures the time it takes for all the elements on your page, like text, images, and videos, to fully download and display on a user’s screen.

Here’s a breakdown of why landing page speed tests are important:

Improved User Experience

Fast loading times lead to a better user experience. People are impatient! If your landing page takes too long to load, they’re likely to bounce (leave the page) and visit a competitor’s site.

Search Engine Optimization (SEO)

Search engines like Google consider page speed when ranking websites. A faster loading speed can improve your search ranking, making your landing page more visible to potential customers.

Increased Conversions

Studies show that faster loading times can lead to higher conversion rates (the percentage of visitors who take a desired action on your page, like making a purchase or signing up for a newsletter).

There are many free and paid tools available online that can perform landing page speed tests. Some popular options include:

These tools will analyze your landing page and provide you with a score and specific recommendations on how to improve its speed. Here are some general tips for improving your landing page speed:

Optimize images

Large image files can significantly slow down your page load time. Use tools to compress images without sacrificing quality.

Minimize HTTP requests

Each element on your page (image, script, etc.) requires a separate HTTP request. Reduce the number of requests by combining files or using techniques like lazy loading.

Enable browser caching

Caching allows browsers to store frequently accessed files locally, so they don’t need to be downloaded every time a user visits your page.

Choose a reliable web host

Your web hosting provider plays a role in page speed. Consider a provider known for fast, reliable service.

By running landing page speed tests and implementing improvements, you can ensure your landing page delivers a positive user experience, improves your SEO performance, and ultimately helps you achieve your business goals.

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Core Web Vitals

What is Core Web Vitals?

Core Web Vitals are a set of specific user-centric metrics that Google uses to measure the user experience of a website. They focus on three key areas: loading speed, interactivity, and visual stability.

Google considers Core Web Vitals to be important indicators of user experience, and starting in May 2021, they began using them as ranking signals in their search algorithm. This means that websites that perform well on these metrics are likely to rank higher in Google search results.

According to status (Poor, Needs Improvement, Good), metric type (CLS, FID, LCP), and URL group, the Core Web Vitals report displays URL performance (groups of similar web pages).

What is CLS

Cumulative Layout Shift. Every unexpected layout change that takes place during the whole lifecycle of the page is measured by CLS by adding together all of the individual layout shift scores. CLS measures visual stability.

An ideal CLS measurement is less than 0.1.

What is FID

First Input Delay. The period of time between when a user interacts with your website for the first time (by clicking a link or tapping a button, for example) and when the browser reacts to that interaction.

FID measures interactivity. It evaluates the time it takes for a user to interact with the page and receive a response. In may 2023 Google announced they will deprecate FID measure, and start to use INP.

An ideal FID measurement is 100 milliseconds or less.


Is a relatively new metric that has become a core web vital for measuring website responsiveness. It essentially gauges how quickly your webpage reacts to user interactions.

What is LCP

Largest Contentful Paint. The time it takes after the user requests the URL for the biggest content element to render and become visible in the viewport.

LCP measures loading performance. It evaluates the loading speed of the largest content element on a page.

An ideal LCP measurement is 2.5 seconds or less.

Video from Google Search Central

Ways to improve your website’s Core Web Vitals

Here are some effective ways to improve your website’s Core Web Vitals:

Focus on Largest Contentful Paint (LCP)

  • Prioritize above-the-fold content: Ensure critical content that users see first loads quickly. This could be your main headline, hero image, or opening paragraph.
  • Optimize images: Large image files can significantly slow down LCP. Use tools to compress images or consider lazy loading (loading them only when they come into view).
  • Minimize render-blocking resources: Reduce the number of JavaScript and CSS files that block the initial rendering of the page. Techniques like code splitting and minification can help.
  • Leverage a Content Delivery Network (CDN): A CDN stores cached copies of your website’s content on servers around the world, delivering it faster to users regardless of their location.

Improve First Input Delay (FID)

  • Minimize JavaScript execution time: Large or complex JavaScript files can delay user interactions. Defer non-critical scripts or break them down into smaller chunks.
  • Reduce DOM size: A complex Document Object Model (DOM) can slow down processing. Simplify your HTML code and minimize unnecessary elements.
  • Preload critical resources: Identify key resources like fonts and critical JavaScript files and preload them to minimize the time it takes for users to interact with the page.

Optimize Interaction to Next Paint (INP)

  • Reduce JavaScript execution time: Similar to FID, minimize processing delays caused by large JavaScript files.
  • Optimize CSS delivery: Defer loading of non-critical CSS files or use techniques like critical CSS to ensure a faster initial render.
  • Improve browser caching: Enable caching for static resources like images and scripts so the browser doesn’t need to download them repeatedly.

Additional Tips to improve the Web Core Vitals

  • Test and analyze: Regularly use tools like Google PageSpeed Insights or Lighthouse to identify areas for improvement and track your progress.
  • Consider a website audit: A professional website audit can provide a more in-depth analysis of your Core Web Vitals and identify specific optimization opportunities.
  • Prioritize mobile optimization: Remember, a significant portion of users browse websites on mobile devices. Ensure your website performs well and loads quickly on all screen sizes.

By implementing these strategies, you can significantly improve your website’s Core Web Vitals. This will lead to a faster, more responsive user experience, which can benefit your SEO ranking, conversion rates, and overall website success.

3 Website Plans

Every Website Plan include Speed Optimization.

7 Tips to increase website speed

  1. Compress and shrink images to enhance page loading times using image optimization. For images, use the appropriate file type, such as JPEG for photos and PNG for graphics.
  2. Decrease the amount of HTTP requests a web page makes by minimizing them. Reduce the amount of resources (images, scripts, etc.) utilized on the page, combine or minify scripts and stylesheets, and make use of browser caching to do this.
  3. Use a content delivery network (CDN): A CDN can assist in distributing a website’s content over numerous servers globally, improving the website’s loading time for users in various locations.
  4. Activate compression: To lower the size of the website’s files (HTML, CSS, and JavaScript), enable compression.
  5. Lower the website’s server response time by employing a high-performance web server, limiting the number of plugins or third-party services, and minimizing database queries.
  6. Code optimization: To enhance the efficiency of the website, optimize the code by lowering the amount of redirects, employing asynchronous loading for scripts, and removing render-blocking resources.
  7. Prioritize visible content: To increase the page’s perceived loading speed, give visible content on the page top priority when it comes to loading.

How to use ChatGPT to fix the PageSpeed Insights errors and get 100% score in your website speed test.

First run your web page in PageSpeed Insights.

Find the errors in the PageSpeed analysis provided. Copy it.

Input in ChatGPT the following Prompt:

I run my website in google’s pagespeed insights and it gives this error: “paste your error here”, how can I fix it?

Check the answer of ChatGPT and input a file as well (if PageSpeed points to a JS file for example as the culprit). Specify as well if you are using WordPress, Elementor, etc.

Follow the ChatPGT recommendations. If the error persists and you get a website error message, input it in ChatGPT in the same conversation.

You’ll have the solution or at least a clue of what is happening in a couple of interactions.

Google and Landing Page Speed Test in 2023

Google says in 2023 that speed is not the most important ranking factor, at the same time insists that the user experience or UX and the relevant content are.

Faster websites give an edge against competitors. Cloud Hosting, perfect website structure, premium plugins, and design oriented towards web optimization are what you need to focus on when looking for the best website or ecommerce designer.

Overall, landing page speed tests will continue to be a critical tool for website optimization and success in the coming years, as businesses strive to provide fast, seamless, and engaging experiences to their users.

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