UX Design in 2022

UX Design

What is UX Design 2022

The user experience (UX) idea is defined as the experience that the public has when interacting with your products or services. Its goal is to provide users with satisfying, desirable, intuitive, appealing, and effective solutions so that their interactions with your brand are highly positive.

UX design might be one of the most effective ways to raise customer satisfaction levels. Google is definitely using UX as one of the ranking factors in 2022. In that sense UX is a set of several signals.

When 88% of online shoppers say they will not return to a website where they had a bad user experience, it’s easy to see that the numbers don’t add up.

Intrusive popups, social media floating bars, chat icon covering the content, low or erratic website load, menus with too much information or confusing information, spammy or confusing content, animations or images not loading or problems with Accessibility are part of a bad user experience with a webdesign. Google Search algorithm is able to detect those in 2022.  

User experience: What is it?

It is a strategy that tries to give customers of real or digital goods and services better experiences.
The objective is, for example, to ensure that the usage of websites, applications, and software, among other solutions, is presented smoothly and without hurdles or challenges.
Given the recent digital revolution of businesses, the concept of user experience has become increasingly implemented in digital solutions such as the usage of websites and mobile applications, among others.

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What are the areas of UX?

If you are still wondering what UX design is and what it is for, the truth is that the areas in which it can be used are varied. Let’s see some of them:

  1. UX Research: its focus is to elaborate and carry out research with users, with the objective of identifying consumer behavior, their needs, pains, etc. 
  2. UX Developer: is responsible for the development of tools and solutions. 
  3. UX Writing: in charge of the writing area, specialized in improving the user experience in terms of texts and the written part of the solutions offered.
  4. Product Design: works on the visual aspect of products, software, applications, etc.
  5. UX Strategy: relates the user experience with the company’s strategy.
  6. Usability Analyst: in charge of the analysis and visibility of the solutions offered. 
  7. Information Architect: structures all the information that will be delivered to users, in order to facilitate their interaction.

Video from Google Search Central

UX writing

With the rise of digital technology, UX Writing has become one of the many applications for UX that is most widely used. It is a technique that is concentrated on the texts that make up the solutions that consumers receive.

The proper words, their format and color, as well as the tone of voice and language, are all part of UX writing. This method is necessary to guarantee the texts on a website, piece of software, or application, among others, are clear, succinct, coherent, fluent, understandable, and valuable.

In these times, when more than 47,3% of users worldwide do their purchases online, UX writing has gained relevance. Because of this, the ability to establish a strong human connection between the content of a user interface and the user has emerged as a key component.

According to an analysis, 54% of users want to see personalized content that matches their interests, while 34% of customers are willing to buy something they hadn’t planned on because of a positive experience with personalized content. All of this is an aspect of UX, namely UX Writing.

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What is the distinction between UX and UI?

Understanding another acronym, UI, is crucial if you want to comprehend what UX is.

User Interface is referred by the acronym UI. Everything that is visible to a solution’s user falls under this idea. Both UI and UX are connected, complimentary, and a part of a product’s design approach.

The primary distinction between both is that UX design concentrates on the user experience while dealing with the solution as a whole, whereas UI concentrates on the layout or design itself.

The aspect of a webdesign, including its colors, fonts, sizes, and content structure, will be the first thing you notice when you visit it. The user interface is everything that is visually appealing and that you initially see.

Then, when you engage with the page and observe how quickly it loads, how it scrolls, and other features like animations and responsiveness, it has to do with UX, or the user’s experience (UX) with the website.

Webdesign is mistakenly understood as only UI work, but today UI and UX are equally important. A website that is ranked after the first pages of the search engine page results practically doesn’t exists.

What distinguishes UX and CX from one another?

CX is a concept that is frequently used to describe UX and is useful in understanding it.

CX is another name for customer experience. This idea affects a customer’s entire relationship with a brand.

This means that it includes all points of contact, including websites, social media platforms, channels for customer care, applications, and pre- and post-sale procedures, among others.

Therefore, the primary distinction between customer experience (CX) and user experience (UX) is that the former incorporates the latter in its entirety. UX, or user experience, on the other hand, focuses on how a user interacts with a particular product.

The way you interact with the website, its responsiveness, simplicity of use, and loading times are all part of the UX, which is just one component of the Customer Experience, or CX.

After examining the page, you may decide to make a purchase, and new steps will begin to go through to complete the purchase, pay for the goods, get it, be served on time, and be notified about its status, among other details that are part of the buying process. The CX is the sum of your experiences during each of these phases.

UI – UX – CX

If we put these concepts in order we have that UI is part of the UX which is part of the CX.

What Google understand as UX

The Google Search User is every person that type in the search bar a keyword. Then when that user click on the search page results page (SERP) link, that first step trigger a recording activity that partially ends as soon the user leave the website. Partially because Google can track the activity beyond the first visited website.

Any SEO strategy and Webdesign must include the UX design optimization.

Anything that happens in the website, scrolls, clicks, product purchases, every millisecond of activity is measured.

Our “user” starts after that first step as well. The speed load and how fast user finds the answer of the search term or keyword, and of course when any other defined conversion is done.

UX and Branding

Ranking a website is a guerrilla or task force kind of strategy. You should attack on several fronts, because the search engines use several factors at different phases to prepare the index.

Google Search or any search engine execute a step by step process to finally put your web page URL on the SERP. Those individual process takes some time until is complete, that’s why is recommended to cover the bases correctly.

However the search process, which happens when a person search something on Google, runs a query feed with fresh data, updated from several tables with the website information. Those tables content the Ranking FactorsUX as I said above are signals that are distributed among the Ranking Factors, and extends beyond the Conversion Factors.

Branding is a similar concept to UX, in the way it comes from marketing and not from the programming side. In the same category, we can find the EAT (Expertise, Authoritativeness, and Trustworthiness). Those concepts are equally understandable by a human being, however, we must understand how the search algorithm (the whole process) understands it.

While Branding takes from the Conversion Factors most of its essence, it is in the webdesign where we can comprehend it better. Aesthetic and functional webdesign along with originality make a difference here.

Brand Recall (sub-product of Branding) is therefore the key factor that keep ranking your webdesign out of the search engine index.

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