The world of online search is a constantly evolving industry, where transparency and business often collide. AI SEO tools, even all AI tools, and search engines such as Google are fundamental elements in this industry today, but their true nature and effectiveness are often questioned.
In this context, the relationship between search volume and keywords on websites, as well as the value of keywords and backlinks, are recurring topics of debate and controversy. Furthermore, the approximate formula used by search engines and the possible manipulation of results also raise concerns about transparency and fairness in this market.
In this article, we will explore some of these tensions and questions in the world of online search and how they affect users and the industry as a whole. Additionally, we’ll delve into the influence of new ai content generators actors in the search engine scene, shedding light on the evolving landscape of LLM (Large Language Models) and their impact on online search.