How to Start a Business in Norway in 2024

How to Start a Business in Norway in 2024 Step by Step: We summarize the instructions to create a business in Norway in 2024. If you are planning a business or an online business, keep reading!

Opportunities for employment in Norway present a unique landscape, often challenging for foreigners not fully assimilated into Norwegian culture. While establishing a business in Norway remains a viable option for some, it comes with its share of hurdles. Below, we’ll outline the essential steps required to initiate business operations in Norway.

Business: the way to work in Norway in 2024

Business in Norway: is right for me?

To be honest with you, it depends. Starting a business requires systemic thinking, and not all people have that competence. In any case, you may try and see what areas of the business you can easily deliver, and delegate those other complex parts that require specific knowledge and skills. You may not have too much time to design a website for example or to do the accounting tasks by the other hand. Delegate and outsourcing are the key here, and focus on rising that idea and making it a profitable way to work in Norway.

Small Business in Norway

Outline all the pros and cons of your idea, product or service and immerse yourself in the knowledge about how to start a business in Norway.

Whether it is a traditional business or an online business, you must have a company registration number in Norway.

Business in Norway: Key Points

Business Environment

Norway has a stable and business-friendly environment, making it an attractive place for entrepreneurship.

Legal Structure

You can establish different types of businesses, such as sole proprietorships, partnerships, limited liability companies, or branches of foreign companies.

Registration and Licensing

You’ll need to register your business with the Brønnøysund Register Centre and may require specific licenses depending on your business type.


Norway has a relatively high tax rate, so it’s important to understand the tax regulations for businesses. Seek professional advice for tax planning.

E-commerce Regulations

If you’re involved in creating e-commerce stores, be aware of e-commerce regulations and consumer protection laws.

Online Marketing

It’s essential to understand how to reach the Norwegian market effectively through online marketing and SEO strategies.

Language and Culture

Norwegian is the official language, but many Norwegians speak English. Understanding local culture and customs can be beneficial for business relationships.


Networking is crucial in Norway. Attend industry events and connect with other businesses in Oslo for potential collaborations.

Technology and Innovation

Norway is known for its strong technology and innovation sector. Explore opportunities to work with tech startups and innovative companies.


Norway places a high value on sustainability and environmental responsibility. Consider incorporating sustainable practices into your business offerings.

Sole proprietorship or Limited Liability Company

The choice between a sole proprietorship and a limited liability company (LLC) depends on various factors, including your business goals, risk tolerance, and legal considerations. Check the following table with the key differences to help you make an informed decision:

Aspect Sole Proprietorship Limited Liability Company (LLC)
Ownership Sole owner One or more members
Liability Personal liability Limited liability for members
Taxation Personal tax return Flexible tax options (Sole Prop., Partnership or Corporation)
Ease of Setup Simple and low cost More paperwork and initial costs
Flexibility High flexibility Moderate flexibility with legal protections
Financing Limited funding options Easier access to outside investors and loans

Doing Business in Norway

Now you can decide what type of company to register. Sole proprietorship or Limited Liability Company, in Norway: Enkeltpersonforetak and AS, respectively.

Whether those are almost standard concepts, there are small local differences, most of them due to the Norwegian welfare system. Keep reading and check the particularities of doing business in Norway.

How to start a business in Norway

Altinn information for Business in Norway

Before starting a business in Norway please read first this information about How to start a business in Norway from

Company registration number in Norway

Now is time to register the company. Just go to Brønnøysund Register Center and get the company registration number for Norway.

Foreign Business

If you have a foreign business and want to operate here, you will need a company registration number in Norway. Please visit: Registration obligations for foreign limited companies in Norway.

How to register a company in Norway? Step by Step

To register a company in Norway, you will need to follow these steps:

  1. Choose a name for your company and make sure it is unique by checking with the Brønnøysund Register Centre.
  2. Register your company with the Brønnøysund Register Centre. This can be done online or in person at a service center.
  3. Obtain a Norwegian national identity number and a D-number if you are not a Norwegian citizen.
  4. Register for value-added tax (VAT) with the Norwegian Tax Administration.
  5. Obtain any necessary business licenses or permits.
  6. Register with the Norwegian Labor and Welfare Administration (NAV) to obtain a payroll account.
  7. Hire any employees and register them with the Norwegian Labor and Welfare Administration (NAV).
  8. It is recommended to seek the advice of a legal professional or consulting firm when registering a company in Norway to ensure that you complete all necessary steps and comply with all applicable laws and regulations.

How much to start a small business?

Starting a business in Norway can be more pricey than in other places, but still is understandable, again because of the Norwegian welfare system. Registration is free for the Sole Proprietorship and a small fee for doing the information public. The LLC registration cost is more due to the associated capital for the company foundation.

Website Design

If you start an online business or a traditional street-side business, you must have a website. There are plenty of options to choose for and I recommend checking How to pick a website designer and what we offer at


You may visit: Trademark application to NIPO (for non-citizens) in

SEO or Marketing

Through SEO strategy or a traditional marketing you should seriously think in a way to promote your business.

Value Added Tax VAT

At some point, after your sales pass the VAT registration threshold you should start to add the tax to your products or services. You will find that information here and you can register here.

Start your Business in Norway now!

One website type for each business stage. 

Websites for Business in Norway

Websites offer online businesses the advantages of global reach, cost-effectiveness, 24/7 availability, effective marketing and SEO, data analytics, e-commerce capabilities, and various forms of customer engagement.

For brick-and-mortar businesses, websites provide a vital online presence, serving as an information hub for customers. They support local SEO efforts, host customer reviews, enable e-commerce integration, facilitate online marketing, and provide a competitive edge in today’s digital business environment.

Business vs Online Business in Norway

Distinction between a traditional brick-and-mortar business and an online business.

Physical Presence

Traditional Business

These have a physical presence, such as a retail store or an office.

Online Business

Operates exclusively or primarily through the internet, with no physical location.

Operating Hours

Traditional Business

Often adheres to fixed operating hours.

Online Business

Can operate 24/7, reaching customers across different time zones.

Overhead Costs

Traditional Business

Typically higher due to rent, utilities, and maintenance.

Online Business

Generally has lower overhead costs as it doesn’t require physical infrastructure.

Customer Reach

Traditional Business

Serves a local or regional customer base.

Online Business

Has the potential to reach a global audience.

Customer Interaction

Traditional Business

In-person customer interactions are common.

Online Business

Relies on digital communication channels, such as email, chat, and social media.

Marketing and SEO

Traditional Business

Local SEO and traditional marketing methods are vital.

Online Business

SEO, content marketing, and social media marketing are key for visibility and customer acquisition.


Traditional Business

Competes locally with nearby businesses.

Online Business

Faces competition from global and niche players.

Cost Efficiency

Traditional Business

May require a significant upfront investment.

Online Business

Often more cost-efficient to start and scale gradually.


Traditional Business

Expansion often involves opening new physical locations.

Online Business

Easily scalable by reaching new online markets and demographics.


Traditional Business

Slower to adapt to market changes.

Online Business

More agile and can quickly adjust to evolving trends and customer needs.

Business Content


AI can help you in the process of starting a business

Artificial Intelligence (AI) tools can play a valuable role in streamlining and enhancing the process of starting a business, and when the business in already running.

In fact, AI can help you to make an online business, for example:

20 Business ideas with AI generated images

10 Business Models for E-Commerce

20 ChatGPT powered business ideas

Here are some ways in which AI can assist entrepreneurs in various aspects of launching a new venture:

Market Research

AI can analyze vast amounts of data to provide insights into market trends, customer preferences, and competitor strategies, helping entrepreneurs make informed decisions about their business concept. For AI newbies try first with ChatGPT or Claude.

Business Planning

AI tools can assist in creating business plans by generating financial projections, market analysis, and competitive assessments.

Legal and Compliance

AI can help entrepreneurs navigate legal and regulatory requirements by providing guidance on business structure, licenses, and permits needed for their specific industry and location.

Customer Insights

AI-driven analytics can identify potential target audiences, allowing entrepreneurs to tailor their products or services to meet customer demands effectively.

Financial Management

AI can aid in financial forecasting, budgeting, and expense tracking, helping entrepreneurs manage their finances efficiently.

Marketing and Promotion

AI-powered marketing tools can automate advertising, content generation, and social media campaigns, promoting the new business to a wider audience.

Website Development

AI-driven website builders can assist in creating a professional online presence quickly and cost-effectively, crucial for most modern businesses.

AI Tools for Web Conversion can help you with the performance of your website.

Customer Support

AI chatbots can handle initial customer inquiries, providing quick responses and freeing up entrepreneurs’ time to focus on other aspects of the business.

Inventory Management

For businesses that involve physical products, AI can optimize inventory levels, reducing carrying costs and avoiding stockouts.

Workflow Automation

AI can automate repetitive tasks and streamline business processes, improving operational efficiency.

Predictive Analytics

AI can forecast market demand, allowing entrepreneurs to plan their production or service delivery accordingly.

Financial Decision Support

AI can provide entrepreneurs with recommendations on financial decisions, such as when to seek funding or how to allocate resources.

Customer Feedback Analysis

AI sentiment analysis tools can help entrepreneurs understand customer feedback and make improvements based on customer input.

AI Tools for Images and Content Generation

AI Tools for Images Generation can help you with the creation of images, Ads, banners, product mockups and so on. Check our comprehensive list of AI Tools for Image Generation. But if you don’t have time to deal with new tools, please let us create those images for you, check our newest image generations.

In the same way, check this list of AI Content Generators and our offer of custom AI content.

While AI offers numerous advantages, it’s essential for entrepreneurs to carefully consider their specific business needs and budget when implementing AI solutions. Additionally, staying up to date with AI developments and understanding how to use AI tools effectively is crucial for harnessing their full potential in the business startup process.


In this article, we discussed various topics related to starting and running a business in Norway, both in the context of online businesses and traditional brick-and-mortar businesses. Here’s a summary of the key points covered:

We explored the differences between a sole proprietorship and a limited liability company (LLC) and highlighted the importance of considering factors such as ownership, liability, taxation, ease of setup, flexibility, and financing when choosing a business structure.

We discussed the benefits of having a website for both online businesses and brick-and-mortar businesses. Websites offer advantages like global reach, cost-effectiveness, 24/7 availability, marketing, data analytics, and customer engagement.

We talked about how Artificial Intelligence (AI) can benefit small companies. AI can automate customer support, personalize marketing, assist with data analytics, optimize inventory, offer e-commerce recommendations, enhance fraud detection, aid in content generation, and more.

The article also touched on how AI can support the process of starting a business. AI can help with market research, business planning, legal compliance, customer insights, financial management, marketing, website development, customer support, and various aspects of business operations.

Overall, we highlighted the significance of making informed decisions when structuring a business in Norway, the importance of a strong online presence, the advantages of leveraging AI technologies, and the potential for AI to streamline the startup and ongoing management of a business.

If you’re currently in the process of starting or growing your business, don’t hesitate to reach out. I can provide tailored business model tips and guidance based on your unique product or service. Let’s connect and take your business to the next level together.

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