AI for Websites: Replace or Supercharge Your Online Success?

AI for Websites: Replace or Supercharge Your Online Success? Is AI Upending Web Design As We Know It?

Emerging Generative AI technologies are deeply transforming the role of web designers. Learn how conversational AI is creating new opportunities – and threats – for web design professionals and their clients.

For some, it may signal a career shift is due. For others, teaming with AI machines opens the door to more creative challenges.

Don’t miss this opportunity to gain invaluable insights on thriving in AI’s new world of website possibilities. Adapt or get left behind – your online future starts here.

Web Design and AI: Disruption or Boost

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From Competitiveness to AI Strategy

I’m excited to discuss the dynamic field of web design and the role of emerging Generative AI technologies today. Our goal is two-fold – first, to provide an overview of the diverse roles that comprise this industry. Second, to have a meaningful dialogue about how artificial intelligence is augmenting the capabilities of professionals across job functions.

AI is transforming the role of web designers, and emerging Generative AI technologies are creating new opportunities and threats for web design professionals and their clients. With the rise of conversational AI, web designers are presented with new challenges and opportunities to supercharge their online success.

In this new world of website possibilities, it is important to adapt or get left behind. Some web designers may need to shift their career focus, while others may find that teaming up with AI machines opens the door to more creative challenges.

However, it is important to note that AI tools are still relatively new, and their usage is not yet widespread. As AI technology continues to advance, it is crucial for web designers to stay up-to-date and learn how to use AI tools to their advantage. Don’t miss this opportunity to gain invaluable insights on thriving in AI’s new world of website possibilities.

To stand out today, focus on differentiated services by emphasizing unique solutions rather than just aesthetics. Effectively communicate your ability to solve client problems. 

Rather than simply replicating tasks, AI has the power to enhance human expertise and creativity. Whether designing interfaces, optimizing for search, or managing online content, professionals are finding AI to be a valuable partner. It allows them to spend more time on strategic work that leverages their unique skills and perspectives.

I believe open conversations about technical advances like AI are important for any industry. My hope is that we’ll leave here with new insights into career opportunities and how technologies can be harnessed to develop more impactful digital experiences. Please feel free to share your own perspectives – I’m looking forward to learning from all of you as well. With collaboration between fields, the possibilities are endless.


Traditional Web Design

Traditional Web Design Professions

Professions related to general web design require a broader skill set, including design, development, content creation, and marketing. These roles often involve a wide range of tools and technologies based on the project’s requirements. Those traditional web design professions are:

Web Designer

The web designer is the person responsible for designing the overall look and feel of a website, including layout, colors, and graphics.

UI (User Interface) Designer

Focuses on the visual aspects of the user interface, such as buttons, menus, and icons.

UX (User Experience) Designer

Concentrates on improving the user’s experience by enhancing usability and accessibility.

Front-End Developer

Translates the design into a functional website by using languages like HTML, CSS, and JavaScript.

Back-End Developer

Works on the server-side of websites, handling databases, server management, and business logic.

Full-Stack Developer

Proficient in both front-end and back-end development, capable of building an entire web application.

Graphic Designer

Creates visual elements, like logos and images, to be used on websites.

Content Writer/Copywriter

Produces written content for websites, including articles, blogs, and product descriptions.

SEO Specialist

Focuses on optimizing a website to rank well in search engines, improving its visibility. If you are interested in SEO, you should enroll in our SEO 2.0 Course.

Digital Marketer

Promotes websites through various online marketing strategies, including social media and paid advertising.

Information Architect

Plans the structure and organization of a website to ensure content is easy to find and navigate.

E-commerce Specialist

Specializes in designing and developing online stores and ensuring smooth e-commerce functionality.

Web Project Manager

Oversees the entire website development process, from concept to launch.

Quality Assurance Tester

Tests websites for functionality, compatibility, and user-friendliness, identifying and reporting issues.

Web Accessibility Specialist

Ensures websites are accessible to all users, including those with disabilities.

Web Analyst

Analyzes website traffic and user behavior to provide insights for improvements.

Web Security Expert

Focuses on protecting websites from cyber threats and vulnerabilities.

Content Strategist

Develops a plan for creating and managing content to achieve specific goals.

Video Producer/Editor

Creates and edits videos for websites, especially for multimedia content.

Web Hosting Specialist

Manages the technical aspects of hosting websites on servers.

Web Design Knowledge

Web Design Professions by skill sets

Here are the professions organized into categories based on similar skills and the potential for them to be performed by the same person due to overlapping skill sets.


These roles often require a strong grasp of design principles, including layout, color, and user-centric design.

Web Designer
UI Designer
UX Designer


Both roles involve proficiency in front-end technologies like HTML, CSS, and JavaScript.

Front-End Developer
Full-Stack Developer


These roles involve content creation and strategy, often requiring strong writing and content marketing skills.

Content Writer/Copywriter
Content Strategist


Both roles require analytical skills, with a focus on understanding user behavior and online marketing.

Web Analyst
Digital Marketer


These roles involve technical skills related to server-side development and server management.

Back-End Developer
Web Security Expert
Web Hosting Specialist

Specialized Roles

E-commerce Specialist

Focuses on e-commerce platforms, which may require a mix of design, development, and e-commerce knowledge. The E-commerce Specialist can work with Woocommerce, and with niche e-commerce solutions like Printful.

Video Producer/Editor

Specializes in multimedia content production, requiring skills in videography and video editing.

Unique Roles

Quality Assurance Tester

Primarily responsible for testing and quality control in web development projects.

SEO Specialist

Focuses on search engine optimization techniques and analytics.

Information Architect

Specializes in structuring and organizing information on websites.

Web Accessibility Specialist

Focuses on ensuring web accessibility and usability for all users, including those with disabilities.

Web Project Manager

Oversees web development projects, requiring project management and leadership skills.


Web Design Salaries

Web design salaries vary depending on factors such as location, experience, trust, and skill set.

In general, web designers can earn competitive incomes. It is not the same as a web developer salary in Norway who develops a custom web design, as a freelancer that adjusts a template on WordPress, found in a internet marketplace. 

In countries with a high demand for web design services, such as the United States or Western European nations, experienced web designers can command substantial salaries, often well above the national average.

Entry-level web designers typically start with modest salaries but have the opportunity to increase their earnings as they gain experience and expertise. At the end, all depends on what programs do web designers use.

Moreover, web designers with expertise in high-demand fields such as UX design, e-commerce design, web conversion optimization, AI integration, or business model coaching, can command higher salaries. This is particularly true for those who have mastered specific web design software or possess proficiency in the right AI tools for web design.

The growth of the digital economy and the increasing importance of a strong online presence for businesses have contributed to the steady demand for web design professionals, making it a promising career choice in terms of earning potential.

ProfessionSoft SkillsHard SkillsKnowledgeSoftware Tools UsedSalary per Year (Approximate)
Web DesignerCreativity, CommunicationGraphic Design, CSS, HTML, UI PrinciplesDesign Principles, User BehaviorAdobe Creative Suite, Sketch, Figma$40,000 - $90,000 (varies by experience and location)
UI DesignerCreativity, Attention to DetailUI Design, Prototyping, Usability TestingUI/UX Principles, User-Centered DesignAdobe XD, Sketch, Figma, InVision$50,000 - $100,000 (varies by experience and location)
UX DesignerEmpathy, Critical ThinkingWireframing, Usability Testing, PrototypingUser Research, Information ArchitectureSketch, Axure RP, Balsamiq, Figma$60,000 - $110,000 (varies by experience and location)
Front-End DeveloperProblem Solving, Attention to DetailHTML, CSS, JavaScript, Responsive DesignWeb Development, Cross-Browser CompatibilityVisual Studio Code, Sublime Text, Git$50,000 - $120,000 (varies by experience and location)
Back-End DeveloperProblem Solving, Database ManagementServer-Side Programming (e.g., Python, Ruby)Database Management, SecurityNode.js, PHP, Python, MySQL, MongoDB$60,000 - $130,000 (varies by experience and location)
Full-Stack DeveloperProblem Solving, VersatilityFront-End and Back-End DevelopmentComprehensive Web Development KnowledgeVarious IDEs, Git, Databases$70,000 - $140,000 (varies by experience and location)
Graphic DesignerCreativity, Attention to DetailGraphic Design, IllustrationColor Theory, Typography, BrandingAdobe Creative Suite, CorelDRAW$40,000 - $80,000 (varies by experience and location)
Content Writer/CopywriterWriting, Research SkillsWriting, SEO, Content StrategySEO Principles, Content MarketingMicrosoft Word, Google Docs$30,000 - $70,000 (varies by experience and location)
SEO SpecialistAnalytical Thinking, SEO StrategySEO Techniques, Analytics ToolsSearch Engine Algorithms, Keyword ResearchGoogle Analytics, SEMrush, Moz$50,000 - $100,000 (varies by experience and location)
Digital MarketerAnalytical Thinking, Marketing StrategyOnline Marketing, Social Media ManagementMarketing Trends, Conversion OptimizationGoogle Ads, Facebook Ads, HubSpot$45,000 - $95,000 (varies by experience and location)
Information ArchitectPlanning, Information OrganizationInformation Architecture, User BehaviorUser-Centered Design, TaxonomiesDiagramming Tools, Wireframing Software$60,000 - $110,000 (varies by experience and location)
E-commerce SpecialistE-commerce Strategy, Problem SolvingE-commerce Platforms, Payment IntegrationE-commerce Trends, Customer ExperienceShopify, WooCommerce, Magento$50,000 - $100,000 (varies by experience and location)
Web Project ManagerCommunication, LeadershipProject Management, BudgetingWeb Development Life Cycle, Team CoordinationProject Management Tools (e.g., Jira)$60,000 - $120,000 (varies by experience and location)
Quality Assurance TesterAttention to Detail, Problem SolvingTesting Techniques, Bug TrackingTesting Methodologies, Web DevelopmentTesting Tools (e.g., Selenium)$45,000 - $85,000 (varies by experience and location)
Web Accessibility SpecialistEmpathy, Accessibility GuidelinesWeb Accessibility TestingAccessibility Standards, Disabilities AwarenessScreen Readers, Testing Tools$50,000 - $90,000 (varies by experience and location)
Web AnalystData Analysis, ReportingWeb Analytics Tools, Data InterpretationAnalytics, User Behavior AnalysisGoogle Analytics, Adobe Analytics$50,000 - $100,000 (varies by experience and location)
Web Security ExpertProblem Solving, CybersecuritySecurity Protocols, Penetration TestingCybersecurity, Vulnerability AssessmentSecurity Software, Firewalls$70,000 - $130,000 (varies by experience and location)
Content StrategistContent Planning, MarketingContent Planning, SEO StrategyContent Marketing, Audience SegmentationContent Management Systems (CMS)$50,000 - $100,000 (varies by experience and location)
Video Producer/EditorVideo Production, EditingVideo Editing, VideographyStorytelling, Cinematography, Editing SoftwareAdobe Premiere Pro, Final Cut Pro$40,000 - $90,000 (varies by experience and location)
Web Hosting SpecialistTechnical Support, Server ManagementServer Configuration, Cloud ServicesServer Management, Hosting SolutionscPanel, AWS, Azure, Linux$50,000 - $100,000 (varies by experience and location)

AI for Websites

Web design and AI have formed a dynamic partnership, revolutionizing the way websites are created and optimized.

AI tools are now integral to the web design process, enhancing efficiency and user experience. AI Tools for Web Design and SEO assist in automating repetitive tasks, such as layout generation, analytics, creation of AI generated imagescontent creation and, enabling website designers to focus on more creative aspects.

AI algorithms also help analyze user data, improving website personalization and user engagement, like those AI Tools for Keyword Research and the AI Tools for Website Conversion. Additionally, AI-driven chatbots and virtual assistants enhance customer support.


ProfessionAI Tools Used
Web DesignerAdobe Sensei, AI-driven image optimization tools
UI DesignerAI-based prototyping tools
UX DesignerAI-driven user behavior analysis, AI for automated usability testing
Front-End DeveloperAI tools for code generation, AI-based code review tools
Back-End DeveloperAI for automating repetitive coding tasks, AI-based code optimization tools
Full-Stack DeveloperAI-driven code completion and debugging tools
Graphic DesignerAI for generating custom graphics and logos, Image recognition and tagging tools
Content Writer/CopywriterAI-based content generation tools
SEO SpecialistAI-driven SEO analysis tools, AI for content optimization and A/B testing
Digital MarketerAI-powered chatbots, AI-driven ad targeting and optimization
Information ArchitectAI tools for user data analysis
E-commerce SpecialistAI-powered product recommendation engines, AI-driven pricing and inventory optimization
Web Project ManagerAI for project management and task scheduling, AI-driven resource allocation tools
Quality Assurance TesterAI-based testing automation tools
Web Accessibility SpecialistAI-driven accessibility testing tools
Web AnalystAI for data analysis and pattern recognition in web traffic data, AI-driven predictive analytics
Web Security ExpertAI for threat detection and anomaly detection in web security, AI-driven penetration testing
Content StrategistAI for content planning and topic generation based on trends and user behavior
Video Producer/EditorAI-driven video editing tools for automatic scene and object recognition
Web Hosting SpecialistAI for server performance monitoring and automatic scaling, AI-driven security measures

List of AI Tools

Focused Web Design

Focused Web Designers Professions

In contrast, professions related to WordPress and Elementor web design are more specialized. They focus on using specific tools and platforms for website creation. WordPress developers and Elementor designers need a deep understanding of these tools, while content managers and SEO plugin specialists work primarily within the WordPress ecosystem. The focused web design professions are:

WordPress Developer

Proficiency in WordPress, including theme development, plugin customization, and knowledge of PHP, CSS, and JavaScript. WordPress developers install, configure and maintain dvanced plugins like Gravity Forms, Slider Revolution, or WP Rocket.

Elementor Designer

A deep understanding of the Elementor page builder is essential, including creating custom designs and layouts within WordPress. Usually the WordPress the Elementor Designer can design in other web page builders like Visual Composer.

Most popular software to create websites, like WordPress, Elementor, Wix and others bring new AI experiences to the user, for content and images generation, SEO and code support.

(If you are interested in Elementor, I recommend you to enroll in Elementor Advanced Training.)

Content Manager

Managing content in WordPress, including creating and updating pages and posts using the CMS.

SEO Plugin Specialist

Utilizing SEO plugins for WordPress like Rank Math to optimize content for search engines.

Web Administrator

Handling WordPress updates, backups, and site maintenance, including managing hosting environments. web Administrator can work with different hosting and domain companies like Elementor Hosting, Namecheap or Bluehost.

As AI continues to evolve, it promises to reshape web design by providing data-driven insights, ensuring better SEO, and delivering personalized, responsive, and visually appealing websites. The synergy between web design and AI is reshaping the digital landscape and driving the industry forward.


AI Website Builders

AI-powered website builders have the potential to significantly disrupt the market currently dominated by traditional Content Management Systems like WordPress, as well as independent website builders such as Webflow.

By harnessing advanced artificial intelligence, modern website builders eliminate the need for coding expertise, enabling virtually anyone to craft polished, professional / template-ish looking website front-ends (no complete websites).

Users can simply input commands into an AI tool, often in the form of a command line or prompt, which then utilizes predefined layouts to generate the desired web design.

As AI for websites capabilities continue to expand, these website builders may be able to automate many complex design and development tasks currently done manually. This could lower the barrier to building a website significantly.

If executed well, AI web builders have the ability to attract a whole new user base beyond traditional developers, posing a threat to existing builders unless they are able to keep pace with innovations in AI technology for website creation.


Web Design’s Realities

While I am a proponent of web design, I want to be clear that it’s not a magical solution to all problems. It’s a profession like any other, demanding hard work and dedication. It’s not a get-rich-quick scheme, and success requires time and effort. So, if you’re looking for easy money, web design might not be the answer. It’s a competitive field where you must continually develop your skills.

Understanding the Web Design Field

The competitive nature of web design is undeniable. Each year, the industry sees an influx of new designers. However, this doesn’t mean there’s no room for success. The growing demand for web design services is driven by the increasing number of businesses going online. Moreover, remember that many clients prefer working with local designers they can meet in person, providing opportunities to stand out in your local market.

The Rapid Evolution of Web Design

Web design is a field that evolves rapidly. New AI tools and trends continuously emerge, including the new AI Tools for Web Design and the AI Web Builders, demanding designers to stay up-to-date.

This might seem challenging, but it’s also an opportunity. The established designers may become complacent, making room for motivated newcomers to climb the ladder. Adapting to changes in the industry can be a path to success, especially for those who embrace constant learning.

Earning Potential for Web Designers

It’s a misconception that web designers are underpaid. While some statistics suggest an average income of $50-70k, it’s essential to put this in context. Consider the minimum wage in your region, and you’ll realize that web design can provide a comfortable living. Additionally, success is not just about the minimum. Those who work hard, excel, and offer high-quality services can earn well above the average.

Valuing Web Design

The perception that people don’t value design can be misleading. Not all clients are the same. Many businesses understand the importance of good design and are willing to invest in it. Your goal should be to attract clients who appreciate your work and are willing to pay for quality. Focus on creating a niche for yourself in the market where you can serve those who value design.

The Role of Marketing

In web design, talent alone doesn’t guarantee success. It’s essential to also master the business side of the profession. This means marketing your services, selling your ideas to clients, and managing the collaborative process. Freelancers need to strike a balance between their creative skills and the ability to run a successful web design business. It’s not a negative aspect but a requirement for success in a competitive industry.

AI in Web Design: Short-Term Gains and Long-Term Strategy

The advent of AI tools in web design is changing the landscape. In the short term, using AI can boost productivity and efficiency. However, as AI becomes more accessible, it will become a common tool for designers. To thrive in the long term, it’s crucial to learn how to use AI while maintaining your foundational design skills. A future where AI dominates design could lead to a resurgence of interest in unique, non-AI, and creative design approaches.

Explore the AI Integration with Web Design and supercharge your online presence

In closing, our discussion today highlighted both the diversity of roles across the web design industry as well as the promising ways AI can augment and empower professionals in their work.

From web developers and UX specialists to SEO managers and content creators, the skills and services in high demand continue to evolve along with emerging technologies.

While automation may reshape some tasks over time, AI ultimately has the potential to enhance – not replace – human capabilities by allowing us to focus on more strategic challenges that require creativity, nuanced thinking and empathy.

I hope we’ve all gained new insights into potential careers and collaborations between fields. Most of all, I’m encouraged that open discussions like this one can help promote innovation and progress that benefits both businesses and consumers. I look forward to continuing our exploration of these topics about the influence of AI on web design.

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